What is email segmentation?
Posted: Sun Dec 22, 2024 4:08 am
It’s not quite as simple as saying, ‘these customers are based in Norwich so we’ll send them information about this Norwich-based offer’ or ‘these customers have abandoned download free usa email database items in their shopping cart so we’ll give them a nudge’. It’s about taking a close look at the resources you have to identify specific strategies that are the most likely to encourage engagement and have customers and potential customers reaching for their wallets.
With the right tools and knowledge, an effective email segmentation strategy is achievable for any business, large or small. To help you take this crucial step towards improving your email marketing efforts, we’ve put some pointers together below so you can create a segmentation strategy that hits home.
Email segmentation is a marketing strategy used to sort your email list subscribers into different categories so you can target them with specific types of email communication.
Examples of the criteria used for email segmentation include demographics, geographics, behaviours and preferences. This is determined by the data your business collates on every customer.
When your audience is split into these distinct categories, you’re in a far better position to increase the level of personalisation of your email communication. This will increase engagement with your email marketing, which in turn will build customer loyalty and revenue.
With the right tools and knowledge, an effective email segmentation strategy is achievable for any business, large or small. To help you take this crucial step towards improving your email marketing efforts, we’ve put some pointers together below so you can create a segmentation strategy that hits home.
Email segmentation is a marketing strategy used to sort your email list subscribers into different categories so you can target them with specific types of email communication.
Examples of the criteria used for email segmentation include demographics, geographics, behaviours and preferences. This is determined by the data your business collates on every customer.
When your audience is split into these distinct categories, you’re in a far better position to increase the level of personalisation of your email communication. This will increase engagement with your email marketing, which in turn will build customer loyalty and revenue.