With the right tools and knowledge, an effective email segmentation strategy is achievable for any business, large or small. To help you take this crucial step towards improving your email marketing efforts, we’ve put some pointers together below so you can create a segmentation strategy that hits home.
Email segmentation is a marketing strategy used to sort your email list subscribers into different categories so you can target them with specific types of email communication.
Examples of the criteria used for email segmentation include demographics, geographics, behaviours and preferences. This is determined by the data your business collates on every customer.
When your audience is split into these distinct categories, you’re in a far better position to increase the level of personalisation of your email communication. This will increase engagement with your email marketing, which in turn will build customer loyalty and revenue.