What are the most used social networks in the world?
Posted: Sun Dec 22, 2024 10:04 am
Knowing which social networks are the most used in the world is essential to be able to design an effective content marketing strategy and, above all, to understand the behavior of users on each network, in order to orient this strategy to their needs.
At Marketinet we are experts in the design and execution of content marketing strategies and we like to stay up to date with the most relevant trends in our sector, as we know that this is key to generating successful communities on your business's social networks.
So today, on our blog, we analyze which are the most used social networks and what are the main trends in user behavior , in relation to their interaction with brands on social networks.
Most used social networks
There are 4.62 billion people using social media worldwide switzerland number for whatsapp which is 58% of the total population and 75% of the population over the age of 13. And this number continues to grow, at an astonishing rate of 13.5 new users per second.
In fact, one fact reveals that it is the possibility of having access to the Internet that determines whether or not social networks are used, since 93% of Internet users use social platforms.
These data indicate that social networks will not only maintain their hegemony as a means of communication in today's society, but will continue to strengthen. But numbers are not enough, and to know how to reach this audience , it is necessary to know what their consumption habits are.
How do Internet users use social media?
Globally, people spend an average of 2 hours and 27 minutes on social media each day, but there are significant variations from one country to another. Among the countries analysed by Hootsuite, Japan is the country that consumes the least , with 51 minutes a day, compared to Nigeria, which is the country that uses social media the most, with an average of 4 hours and 7 minutes.
These two cases are an interesting example of a trend that is being observed, which is that richer countries tend to spend less time on these social platforms . Countries such as Switzerland, Belgium, Austria, Germany and the Netherlands use social media for an hour and a half or less per day.
Worldwide, men between 20 and 29 years old are the ones who use social media the most , but women between 16 and 24 years old are the ones who use them the longest .
At Marketinet we are experts in the design and execution of content marketing strategies and we like to stay up to date with the most relevant trends in our sector, as we know that this is key to generating successful communities on your business's social networks.
So today, on our blog, we analyze which are the most used social networks and what are the main trends in user behavior , in relation to their interaction with brands on social networks.
Most used social networks
There are 4.62 billion people using social media worldwide switzerland number for whatsapp which is 58% of the total population and 75% of the population over the age of 13. And this number continues to grow, at an astonishing rate of 13.5 new users per second.
In fact, one fact reveals that it is the possibility of having access to the Internet that determines whether or not social networks are used, since 93% of Internet users use social platforms.
These data indicate that social networks will not only maintain their hegemony as a means of communication in today's society, but will continue to strengthen. But numbers are not enough, and to know how to reach this audience , it is necessary to know what their consumption habits are.
How do Internet users use social media?
Globally, people spend an average of 2 hours and 27 minutes on social media each day, but there are significant variations from one country to another. Among the countries analysed by Hootsuite, Japan is the country that consumes the least , with 51 minutes a day, compared to Nigeria, which is the country that uses social media the most, with an average of 4 hours and 7 minutes.
These two cases are an interesting example of a trend that is being observed, which is that richer countries tend to spend less time on these social platforms . Countries such as Switzerland, Belgium, Austria, Germany and the Netherlands use social media for an hour and a half or less per day.
Worldwide, men between 20 and 29 years old are the ones who use social media the most , but women between 16 and 24 years old are the ones who use them the longest .