Google Structured Data Testing Tool
Posted: Sun Dec 22, 2024 9:53 am
This tool will allow us to check that all the structured data we have added is implemented correctly, and we will also detect which important fields we are missing in order to fix them quickly.
Google Shopping and Black Friday - Structured Data Testing
Once the checks have been carried out and the new code fragments have been installed using JSON-LD , microdata or RDFa, we will carry out a check again to verify that everything is correct.
3.- Improving the quality of content
In SEO we look for quality content with all the relevant information for the user, while at the same time we introduce the keywords that we have considered ideal in each section of the website to achieve positioning in search engines according to our objectives and the search intention of the potential client .
In Ads, having semantically rich content with all the keywords chosen will philippines cellphone number allow you to improve the quality of the text on landing pages, thereby increasing relevance and conversions.
To achieve this more quickly, we use different tools such as SEMrush and artificial intelligence.
Using tools based on the factors taken into account by Google's algorithm, we identify which clusters or groups of URLs need to be improved as soon as possible at the content level.
4.- Web performance
In both SEO and Ads, a fast website can lead to an exponential increase in conversions.
We all know that we should try to ensure that our web pages do not take more than 3 seconds to load at most.
To do this, we must consider everything from the hosting or server of our website to the way we load multimedia resources.
5.- Raise the Quality Score
All of these improvements and many more will allow us to improve the Quality Score of our page and of each of the URLs that we use as destinations in our ads.
Therefore, we must consider both SEO and the development and performance of the website as a key part of our Google Shopping strategy.
Having a good foundation will ensure that subsequent work will be rewarded.
Black Friday: Combined Shopping and SEO Strategy
Another point that we must consider is the synergy between Shopping and SEO, since we can use each of them to take advantage of the other.
Among other points we will be able to:
Google Shopping and Black Friday - Structured Data Testing
Once the checks have been carried out and the new code fragments have been installed using JSON-LD , microdata or RDFa, we will carry out a check again to verify that everything is correct.
3.- Improving the quality of content
In SEO we look for quality content with all the relevant information for the user, while at the same time we introduce the keywords that we have considered ideal in each section of the website to achieve positioning in search engines according to our objectives and the search intention of the potential client .
In Ads, having semantically rich content with all the keywords chosen will philippines cellphone number allow you to improve the quality of the text on landing pages, thereby increasing relevance and conversions.
To achieve this more quickly, we use different tools such as SEMrush and artificial intelligence.
Using tools based on the factors taken into account by Google's algorithm, we identify which clusters or groups of URLs need to be improved as soon as possible at the content level.
4.- Web performance
In both SEO and Ads, a fast website can lead to an exponential increase in conversions.
We all know that we should try to ensure that our web pages do not take more than 3 seconds to load at most.
To do this, we must consider everything from the hosting or server of our website to the way we load multimedia resources.
5.- Raise the Quality Score
All of these improvements and many more will allow us to improve the Quality Score of our page and of each of the URLs that we use as destinations in our ads.
Therefore, we must consider both SEO and the development and performance of the website as a key part of our Google Shopping strategy.
Having a good foundation will ensure that subsequent work will be rewarded.
Black Friday: Combined Shopping and SEO Strategy
Another point that we must consider is the synergy between Shopping and SEO, since we can use each of them to take advantage of the other.
Among other points we will be able to: