Do you know the LinkedIn ADS ad formats?
Posted: Sun Dec 22, 2024 9:00 am
The digital market is experiencing a moment of great effervescence in formats , segmentation possibilities and performance optimization for those who buy and sell media.
A great example of this phenomenon is LinkedIn. The world's largest social network focused on professional networking already has more than 500 million users worldwide, but it hasn't stopped innovating.
The year 2018 marked a series of new developments in this social media, with the launch of new ad formats, which, aligned with a robust strategy, promise to reach your target audience assertively with the objective of converting new leads and heating up your demand generation department.
Ready to learn about the new ad campaign formats?
Lead Generation Form for InMail
Are you familiar with LinkedIn's InMail format ? One of the platform's advertising options, this feature allows you to send a message to another user who you don't have in your network of connections.
Based on your business objectives, you can segment your audience and, based on this, LinkedIn phone number list philippines generates a list of contacts with these preferences to reach a mailing list with emails that cost R$1.00 per send.
*It is important to note that after the action, you can only approach this audience again after 3 months, so you need to be careful when putting together your strategy.
With this in mind, LinkedIn boosted this format and integrated it with the Lead Gen forms solution with the aim of offering fields pre-marked by the user, facilitating the conversion action also via InMail.
Dynamic Ads
A new alternative to traditional display, Dynamic Ads creates ads with the purpose of generating content downloads directly on LinkedIn .
This type of ad is highly focused on personalizing the content and audience you want to reach. You will have access to personalized user photos, as well as some information related to their profile. You can increase traffic and relevance to your website with direct clicks to your page.
When you already have a well-defined persona, specific campaigns for an already formed audience, Dynamics is super useful to achieve your objective directly.
Video Ads
LinkedIn’s most popular format is Sponsored Content. A standard native ad, very similar to what’s available on Facebook, this format relies on the platform’s strong targeting capabilities to achieve your campaign goal, target the right audience, engage them with great content, and then track performance to optimize impact within your audience.
Well then. Despite being quite complete, one of the requests, both from those who buy and those who sell media, was that this format could aggregate native videos for promotion on social networks .
With this in mind, they launched Video Ads. A responsive video ad format for both mobile and desktop, it is now possible to engage your audience with videos for Sponsored Content with the aim of exploring an audiovisual language of the solutions that your company can offer to the market.
Carousel Ads
Still supported by the Sponsored Content solution, LinkedIn also offers a carousel format integrated into this model, very similar to Facebook Carousel Ads. This type of ad allows you to use a series of cards in a single carousel to delve even deeper into a topic. This option strengthens the engagement parameters of Sponsored Content, promising a more complete deep dive by the user when impacted by stimuli on the platform.
Immersive Ads
As seen in the topics discussed above, LinkedIn is very focused on optimizing the user UX for native advertising. Whether with a video or with Dynamic Ads, it is clear how these new features seek greater user immersion, an element that speeds up the conversion process and also helps qualify leads.
It was with this in mind that Immersive Ads emerged. Based on the concept of Story Telling, this feature helps brands tell stories and promote lead capture through responsive mobile ads with native landing pages.
Each of these new attraction options has very interesting characteristics that can help your business approach the right audience at the most opportune moment in the purchasing journey.
Every advertising strategy is based on generating revenue and increasing customer engagement. If this is not your focus, you should rethink the way you view your media. For your company to perform well, you don't need to invest millions, but you need to invest wisely.
A great example of this phenomenon is LinkedIn. The world's largest social network focused on professional networking already has more than 500 million users worldwide, but it hasn't stopped innovating.
The year 2018 marked a series of new developments in this social media, with the launch of new ad formats, which, aligned with a robust strategy, promise to reach your target audience assertively with the objective of converting new leads and heating up your demand generation department.
Ready to learn about the new ad campaign formats?
Lead Generation Form for InMail
Are you familiar with LinkedIn's InMail format ? One of the platform's advertising options, this feature allows you to send a message to another user who you don't have in your network of connections.
Based on your business objectives, you can segment your audience and, based on this, LinkedIn phone number list philippines generates a list of contacts with these preferences to reach a mailing list with emails that cost R$1.00 per send.
*It is important to note that after the action, you can only approach this audience again after 3 months, so you need to be careful when putting together your strategy.
With this in mind, LinkedIn boosted this format and integrated it with the Lead Gen forms solution with the aim of offering fields pre-marked by the user, facilitating the conversion action also via InMail.
Dynamic Ads
A new alternative to traditional display, Dynamic Ads creates ads with the purpose of generating content downloads directly on LinkedIn .
This type of ad is highly focused on personalizing the content and audience you want to reach. You will have access to personalized user photos, as well as some information related to their profile. You can increase traffic and relevance to your website with direct clicks to your page.
When you already have a well-defined persona, specific campaigns for an already formed audience, Dynamics is super useful to achieve your objective directly.
Video Ads
LinkedIn’s most popular format is Sponsored Content. A standard native ad, very similar to what’s available on Facebook, this format relies on the platform’s strong targeting capabilities to achieve your campaign goal, target the right audience, engage them with great content, and then track performance to optimize impact within your audience.
Well then. Despite being quite complete, one of the requests, both from those who buy and those who sell media, was that this format could aggregate native videos for promotion on social networks .
With this in mind, they launched Video Ads. A responsive video ad format for both mobile and desktop, it is now possible to engage your audience with videos for Sponsored Content with the aim of exploring an audiovisual language of the solutions that your company can offer to the market.
Carousel Ads
Still supported by the Sponsored Content solution, LinkedIn also offers a carousel format integrated into this model, very similar to Facebook Carousel Ads. This type of ad allows you to use a series of cards in a single carousel to delve even deeper into a topic. This option strengthens the engagement parameters of Sponsored Content, promising a more complete deep dive by the user when impacted by stimuli on the platform.
Immersive Ads
As seen in the topics discussed above, LinkedIn is very focused on optimizing the user UX for native advertising. Whether with a video or with Dynamic Ads, it is clear how these new features seek greater user immersion, an element that speeds up the conversion process and also helps qualify leads.
It was with this in mind that Immersive Ads emerged. Based on the concept of Story Telling, this feature helps brands tell stories and promote lead capture through responsive mobile ads with native landing pages.
Each of these new attraction options has very interesting characteristics that can help your business approach the right audience at the most opportune moment in the purchasing journey.
Every advertising strategy is based on generating revenue and increasing customer engagement. If this is not your focus, you should rethink the way you view your media. For your company to perform well, you don't need to invest millions, but you need to invest wisely.