You can relate this point to the previous list where we defined the business objectives, the target, the budget, your mission, etc.
Implementation
Every strategy must be accompanied by a document that outlines your content plan. Remember to keep this document up to date so you can review it in the future.
Devise
We've reached the creative part of content marketing. In this step, you'll need to get together with your team and have a discussion.
The easiest way is to brainstorm ideas based on what goal you want to achieve, and then you can fine-tune the details to get the topics you can apply to your own content.
In this step, you can consult with industry experts and digital marketing experts .
Assignment
By now you know what kind of content you'll be creating (blog posts, research, infographics, videos, images) and what its purpose will be. Now it's time to assign the right person to the job. Is it a person within your business? Agency? Freelancer?
Creation and approval
In this step, the people delegated to the type of content will submit their work for review by your business and, if necessary, improve the piece(s) of content.
Remember that all content must be aligned with your business's values, tone, and branding.
Distribution
What's the point of content if it's not distributed? Leverage your platforms to reach your target audience at the right time.
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Today, B2B businesses continue to innovate and improve their content marketing canadian biotechnology email list strategies. Here are three examples you can learn from:
Mattermark is a platform dedicated to researching different industries and reporting on trends. Companies such as Microsoft and Accenture use this platform.
Their Content Marketing is focused on providing an easy-to-read daily report through posts and must-reads from marketing and different industries.
3M Oral Care
3M serves different industries and its oral care line is not far behind in Content Marketing. The conglomerate takes advantage of all its social networks to get closer to the person who buys its products: your dentist.
Through well-produced videos, infographics and awards (The Golden Bracket), 3M is an excellent example of B2B business Content Marketing.
Mailchimp
The marketing automation platform resolves its customers' queries in the best way it knows how: through a newsletter that it sends periodically.