techniques for capturing student leads by email
Posted: Sun Dec 22, 2024 8:46 am
Content marketing is one of the most powerful tactics for capturing student leads there is. And something you can't afford to miss out on.
Blog posts, among others, are a very attractive way to promote a specific course or oman phone number program. In fact, blogs offer more flexibility in terms of presenting information. That is, they gather everything necessary to cover the most general and most specific questions of the potential target. But you should also keep in mind that by mentioning a course more frequently on your blog.
4.- Social networks should be your allies
blog techniques for capturing student leads
Other tactics for capturing student leads are divided into different social channels. They are ideal for involving the user directly in the cause, sending them a specific course or even informing them about how other students experience it.
Instagram, for example, can be particularly effective when it comes to finding more visual ways to promote what you have to offer. Posting photos or videos of current students participating in the program will give potential new students a more valuable image. It will generate emotions and create some empathy in them.
5.- Email Marketing
Email marketing campaigns are another of the most powerful student lead capture techniques you can rely on. They are ideal for creating awareness about a specific program or simply to stay top of mind with your potential audience.
That's why you have the possibility to create many types of campaigns, from newsletters to commercial emails.
Additionally, by using the right CRM, you can create segmented lists to divide your subscribers based on the program they are most interested in. This will allow you to create more personalized communications and move users forward to sign up.
It is very important to make sure that the message of each email is tailored to the specific person of the particular program you have developed. It will help you ensure that the content is not only timely, but also relevant.
6.- Work on your SEO positioning and make the most of SEM
SEO SEM student lead capture techniques
If you have a limited budget and are a beginner in the world of SEO, perhaps one of the techniques for capturing student leads that you could implement is advertising. And for this, Google AdWords is spectacular.
It will help you design personalized ad pieces targeted at specific audiences. Although it is ideal that you always work with real data about your audience . In addition, applying retargeting techniques in the educational sector makes a lot of sense. Students take their time before making a decision, so you should make sure that your ad is visible to them.
Add additional information to your ads. For example, your phone number or email address so that people can contact you directly or request information. Offering easy contact information is always a good way to attract students.
7.- Emotions sell
Georgetown University stood out from the crowd with its Georgetown Stories campaign, which featured 12 documentaries that described, in the most natural way, the lives of 12 different students during their time at the university.
The idea was to document their lives including the events one attends during their university life. Or what kind of barriers they encounter, such as studying until 2am or doing cleaning duties. As a result, enrollments skyrocketed the following year, but this is not directly related to the campaign. You can see how it affected the engagement of prospective students through the increase in social media statistics:
There was a 2,007% increase in Instagram engagement at Georgetown University.
348% increase in engagement on the institution's Facebook page.
But even so, if you feel that you do not have enough leads to implement the techniques for capturing student leads, at Antevenio we have unique databases that can be used to carry out email marketing actions . Contact us for more information !
Blog posts, among others, are a very attractive way to promote a specific course or oman phone number program. In fact, blogs offer more flexibility in terms of presenting information. That is, they gather everything necessary to cover the most general and most specific questions of the potential target. But you should also keep in mind that by mentioning a course more frequently on your blog.
4.- Social networks should be your allies
blog techniques for capturing student leads
Other tactics for capturing student leads are divided into different social channels. They are ideal for involving the user directly in the cause, sending them a specific course or even informing them about how other students experience it.
Instagram, for example, can be particularly effective when it comes to finding more visual ways to promote what you have to offer. Posting photos or videos of current students participating in the program will give potential new students a more valuable image. It will generate emotions and create some empathy in them.
5.- Email Marketing
Email marketing campaigns are another of the most powerful student lead capture techniques you can rely on. They are ideal for creating awareness about a specific program or simply to stay top of mind with your potential audience.
That's why you have the possibility to create many types of campaigns, from newsletters to commercial emails.
Additionally, by using the right CRM, you can create segmented lists to divide your subscribers based on the program they are most interested in. This will allow you to create more personalized communications and move users forward to sign up.
It is very important to make sure that the message of each email is tailored to the specific person of the particular program you have developed. It will help you ensure that the content is not only timely, but also relevant.
6.- Work on your SEO positioning and make the most of SEM
SEO SEM student lead capture techniques
If you have a limited budget and are a beginner in the world of SEO, perhaps one of the techniques for capturing student leads that you could implement is advertising. And for this, Google AdWords is spectacular.
It will help you design personalized ad pieces targeted at specific audiences. Although it is ideal that you always work with real data about your audience . In addition, applying retargeting techniques in the educational sector makes a lot of sense. Students take their time before making a decision, so you should make sure that your ad is visible to them.
Add additional information to your ads. For example, your phone number or email address so that people can contact you directly or request information. Offering easy contact information is always a good way to attract students.
7.- Emotions sell
Georgetown University stood out from the crowd with its Georgetown Stories campaign, which featured 12 documentaries that described, in the most natural way, the lives of 12 different students during their time at the university.
The idea was to document their lives including the events one attends during their university life. Or what kind of barriers they encounter, such as studying until 2am or doing cleaning duties. As a result, enrollments skyrocketed the following year, but this is not directly related to the campaign. You can see how it affected the engagement of prospective students through the increase in social media statistics:
There was a 2,007% increase in Instagram engagement at Georgetown University.
348% increase in engagement on the institution's Facebook page.
But even so, if you feel that you do not have enough leads to implement the techniques for capturing student leads, at Antevenio we have unique databases that can be used to carry out email marketing actions . Contact us for more information !