Pillar pages offer a high-level but comprehensive view of all aspects of a discussion or topic on a single web page, with deeper discussions branching off into more detailed group blog posts that link back to the pillar page. They aim to cover all aspects of a particular topic enough to find additional, more detailed information as you progress through your personal buyer journey .
Creating Pillar Pages
Why are pillar pages important?
91% of marketers say pillar pages are an important part of their SEO strategy cellphone number philippines format Pillar pages are widely used and effectively improve SEO by attracting backlinks and improving rankings.
Pillar pages can help you rank for more keywords . A well-optimized pillar page can help you rank for several related keywords, increasing your website's visibility in search results.
Pillar pages can drive more traffic to your website. People looking for information on a specific topic are often looking for a comprehensive resource that answers their questions. A well-written pillar page can provide this resource and attract visitors to your website.
Pillar pages can help you build trust with your potential customers . When people see that you have a comprehensive resource on a particular topic, they are more likely to trust you as an expert. This can lead to more sales and conversions.
Pillar pages can help you increase your website 's authority . The more high-quality content you have on your website, the more authority your website will have in the eyes of Google. This can lead to better rankings in search results.
Comprehensive coverage, collection of relevant keywords, backlinks, and the most engaging associated content make pillar pages a rich SEO addition to your content marketing architecture . This is the way to go if you want to stay on top of Google’s ever-changing ranking algorithm.
Pillar pages are longer than typical blog posts, as they cover all aspects of the topic you're trying to rank for, but they're not as exhaustive. That's what cluster content is for. You want to create a competitor page that answers questions about a particular topic, but leaves room for more detail in subsequent, related content in the form of blogs you hyperlink to. Hubspot
Your pages should add value primarily along the buyer journey and should be connected to other content in a logical way. Topic clusters are often a good way to organize competency pages. A topic cluster divides a specific topic into subcategories that resemble a roadmap, creating a comprehensive content for a particular topic.
When creating pillar pages, also known as competency pages, it's important to expand on relevant topics that reflect your company. Write about as many subtopics as possible that are related to the main topic. You don't need to go into detail about every topic, but make sure to touch on as many as possible. The end goal is to create an informative guide that contains everything a user wants to learn about a particular topic at a high level. This way, everything will be in one place, it will be convenient for the reader, and it will create a network of relevant content that Google spiders can crawl through.
Cluster content includes individual blog posts that cover these subtopics. You can then link the cluster content to your competitor pages and the pages back to your cluster content, linking those pieces into a comprehensive content network. With the following five best practices, you can optimize your website’s competitor pages and rise to the top of Google’s rankings.
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Reach the right search volume with a keyword.
The right keyword is vital to creating a strong competition page. It must generate enough volume to produce consistent traffic, be relevant to your industry, and include a group of related keywords to fit into Google's algorithm.
Good keywords are the glue that holds your pillar page together. You'll be wasting your time by creating a page without a solid keyword to base it on. Don't skimp on research or you'll be wasting your time.
Use tools like Google Search Console or Semrush to find the most effective keywords for your site. Take a look at your competitors’ websites to see what competitor pages they use. Also, keep an eye out for essential or new terms that people are searching for within your industry.
Keyword volume is essential to your keyword research. Are people talking about this topic? When they research this topic, what answers are they looking for? What are their most pressing questions about the topic? Answer these questions before you start creating your pillar page, then research them and incorporate those answers into your text.
Find the ideal length for your pages.
Providing your visitors with plenty of content is essential. But having posts that are too long (or too short) can be counterproductive. Sharing the perfect balance with your visitors to optimize your search page results maximizes the effectiveness of your pages.
Always keep your readers in mind to find the perfect length for your pages. If you think many visitors will lose interest and leave your page, consider offering fewer words and more visual content. Quality of writing is just as important as quantity; Google still rewards authoritative writing more than cramming long-tail keywords into a post.
Note: When creating content, be sure to ask yourself if this content can be broken down further into a subcategory.
What's the best length for a pillar page? Experts say between 7,000 and 15,000 words, which is a huge disparity. But for most sites, 10,000 words is a good target. But focusing on being as comprehensive as possible, mixing up content types (text-based, video, and infographics, remembering to link them all) will help you find your ideal word count.
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