What does remarketing enable?
Posted: Sun Dec 22, 2024 8:31 am
Generate sales with Remarketing. In addition to optimizing your site, there is a marketing strategy that can help in this situation: it is called Remarketing (or Retargeting) and it is the planning system that allows you through multiple means to reach users who have previously visited your website. When it is performed at the right time, it will help you close the sale. And in fact, every year billions of dollars are spent on this strategy...
But now you may ask yourself: isn't such a personalized service not appreciated, or even harmful? Absolutely not, think about it: it is always easier to involve a user who has already shown a certain level of interest in you, rather than trying to acquire clicks for the first time.
This is why remarketing works. Statistics clearly show that a very low percentage cell phone number database of users who access a website convert on their first visit: it takes, on average, at least 3-4 visits to your shop to gain trust and therefore the prospect of a purchase, only 95% of new visitors are there only to evaluate, not to buy .
The verdict is clear: it makes sense to use part of your advertising budget towards remarketing. Conversion rates are directly proportional to the number of views of the same ad because the effectiveness of remarketing is given by the fact that advertising is directed towards users who already know your products.
When a user enters your shop/website or interacts with your brand (e.g. by clicking on an ad on the web) he is labeled with a cookie implemented specifically to track him, usually for 14-30 days depending on the case. Then, through an ad (Google, Facebook or even Instagram), we can “chase” him to remind him of what he came to visit us for.
But the mass of advice and best practices for launching successful remarketing campaigns can be overwhelming, you may be confused about the right platform or the timing of the campaign. The intervention of a qualified agency is preferable.
But now you may ask yourself: isn't such a personalized service not appreciated, or even harmful? Absolutely not, think about it: it is always easier to involve a user who has already shown a certain level of interest in you, rather than trying to acquire clicks for the first time.
This is why remarketing works. Statistics clearly show that a very low percentage cell phone number database of users who access a website convert on their first visit: it takes, on average, at least 3-4 visits to your shop to gain trust and therefore the prospect of a purchase, only 95% of new visitors are there only to evaluate, not to buy .
The verdict is clear: it makes sense to use part of your advertising budget towards remarketing. Conversion rates are directly proportional to the number of views of the same ad because the effectiveness of remarketing is given by the fact that advertising is directed towards users who already know your products.
When a user enters your shop/website or interacts with your brand (e.g. by clicking on an ad on the web) he is labeled with a cookie implemented specifically to track him, usually for 14-30 days depending on the case. Then, through an ad (Google, Facebook or even Instagram), we can “chase” him to remind him of what he came to visit us for.
But the mass of advice and best practices for launching successful remarketing campaigns can be overwhelming, you may be confused about the right platform or the timing of the campaign. The intervention of a qualified agency is preferable.