If you recall, last year we were recognized as the best SEO software suite of 2017 at the prestigious European Search Awards for both the US and UK. However, perfection knows no bounds.
With the upcoming innovations we are working on, we will continue to raise the bar for digital marketing tools available on the market.
Since the cornerstone of any analytical process is data, we're going to start our renovation precisely there.
Data, what makes it accurate?
Before we dive in, let’s recap the main ideas and arguments surrounding keyword search volume and why it’s important for digital marketers.
Volume expresses the popularity of a keyword indian email database through the number of searches, making it a very valuable metric for SEOs.
This is where things get interesting: how do we get this data?
Google is the only official source of keyword search volume, but unfortunately, over the years, it shares less and less information on the topic.
This is where the concept of “clickstream analytics” comes into play.
What does this concept consist of?
Clickstream is the anonymous recording of user activities both in search engines and in various applications.
The information obtained is collected by data provider companies, which in turn are sold to analytics platforms.
Collecting the data is the easy part, processing it to obtain quality results is much more complicated.
Something that is especially important when it comes to SEO and PPC campaigns is that a false estimate of keyword search volume can derail even the best-planned campaign.
That's why it's crucial to have the most accurate data possible, and that's why SEMrush is implementing a new machine learning algorithm that enables search volume prediction and validation.