SMS marketing offer to recover lost customers
Posted: Sun Dec 22, 2024 8:20 am
The last purchase was made two months ago.
You haven't visited the website for over 2 weeks.
The last 10 emails have not been opened.
How to determine inactivity?
Behavior. You should not only look at whether or not users open your emails or click on them. philippine cellphone number code You should also take into account factors such as the time that has passed since the last purchase. Or simply the last time they logged into their profile on your website.
Frequency. The inactivity threshold will need to be set differently depending on your sending frequency. If, for example, you choose the “Last 10 emails have not been opened” option to determine that a user is inactive, you will need to keep in mind that if you send emails daily, the limit will not be 10, but more.
The customer life cycle. Each brand, depending on its sector, will foresee a different customer life cycle. For a dealership, the customer life cycle will be long. While for a brand in another industry, the time would be limited to a few days or weeks.
2.- Define which SMS campaigns to launch
There are many ways to engage users through SMS Marketing to recover lost customers. It is up to you to choose one or another to get the user to react and give signals again.
atabase strategies
A.- Offers
There is nothing better than SMS Marketing to recover lost customers by sending them flash offers or discounts with a limited time . In fact, you have to keep in mind that coupons or offers require fast delivery. But they require even more an almost immediate opening to get users to a specific landing page.
And here you need to be clever and personalize your content. The more you adjust it to the recipient's interests and tastes, the higher the conversion rates will be.
B.- Surveys
SMS marketing survey to recover lost customers
The more segmented and analysed your database is, the better content you will create for each user. And sending surveys via SMS can be a great help in defining the segments created so far.
By asking the right questions, you'll gain additional insights to complete those profiles and know what type of content to send to each user to make them take action.
C.- Competitions
SMS marketing to recover lost customers contest
A contest is an ideal hook in your SMS Marketing strategy to recover lost customers. In fact, with an SMS you can invite your contacts to participate in attractive contests by sending them to specific landing pages or to your social media profile. This way, their inactivity will end as soon as they click on it. This will mean that their interest in your brand has returned.
D.- A personal treatment
A personal treatment
Often, what a customer needs to interact with a brand again is to stop feeling like they are being contacted by machines. That is why creating an SMS Marketing strategy to recover lost customers by providing a one-on-one relationship can be a good option.
As you can see in the EF SMS, the brand invites the user to communicate via WhatsApp with a member of the team. In this way, in addition to humanizing the brand , the user is also built up.
3.- Automate shipments
automate SMS marketing to win back lost customers
The ideal way to make an SMS Marketing campaign to recover lost customers work is to automate your sendings. You could automate a strategy like this:
One month after the last purchase, the first message of the campaign will be sent with a reminder.
If 60 days have passed since the last contact, a contest will be sent with an interesting prize for the recipient.
90 days after the last contact, an offer or discount coupon will be sent to those users who have not opened the previous SMS.
All in all, these are some of the keys to launching an SMS Marketing strategy to recover lost customers. SMS marketing is consolidated as a useful and optimal channel to communicate with customers, regardless of the degree of loyalty each one has. Brands should take into account this type of digital marketing campaigns. Since, every day, these campaigns demonstrate their effectiveness and their high reach. Do you need help with your SMS Marketing campaigns ?
You haven't visited the website for over 2 weeks.
The last 10 emails have not been opened.
How to determine inactivity?
Behavior. You should not only look at whether or not users open your emails or click on them. philippine cellphone number code You should also take into account factors such as the time that has passed since the last purchase. Or simply the last time they logged into their profile on your website.
Frequency. The inactivity threshold will need to be set differently depending on your sending frequency. If, for example, you choose the “Last 10 emails have not been opened” option to determine that a user is inactive, you will need to keep in mind that if you send emails daily, the limit will not be 10, but more.
The customer life cycle. Each brand, depending on its sector, will foresee a different customer life cycle. For a dealership, the customer life cycle will be long. While for a brand in another industry, the time would be limited to a few days or weeks.
2.- Define which SMS campaigns to launch
There are many ways to engage users through SMS Marketing to recover lost customers. It is up to you to choose one or another to get the user to react and give signals again.
atabase strategies
A.- Offers
There is nothing better than SMS Marketing to recover lost customers by sending them flash offers or discounts with a limited time . In fact, you have to keep in mind that coupons or offers require fast delivery. But they require even more an almost immediate opening to get users to a specific landing page.
And here you need to be clever and personalize your content. The more you adjust it to the recipient's interests and tastes, the higher the conversion rates will be.
B.- Surveys
SMS marketing survey to recover lost customers
The more segmented and analysed your database is, the better content you will create for each user. And sending surveys via SMS can be a great help in defining the segments created so far.
By asking the right questions, you'll gain additional insights to complete those profiles and know what type of content to send to each user to make them take action.
C.- Competitions
SMS marketing to recover lost customers contest
A contest is an ideal hook in your SMS Marketing strategy to recover lost customers. In fact, with an SMS you can invite your contacts to participate in attractive contests by sending them to specific landing pages or to your social media profile. This way, their inactivity will end as soon as they click on it. This will mean that their interest in your brand has returned.
D.- A personal treatment
A personal treatment
Often, what a customer needs to interact with a brand again is to stop feeling like they are being contacted by machines. That is why creating an SMS Marketing strategy to recover lost customers by providing a one-on-one relationship can be a good option.
As you can see in the EF SMS, the brand invites the user to communicate via WhatsApp with a member of the team. In this way, in addition to humanizing the brand , the user is also built up.
3.- Automate shipments
automate SMS marketing to win back lost customers
The ideal way to make an SMS Marketing campaign to recover lost customers work is to automate your sendings. You could automate a strategy like this:
One month after the last purchase, the first message of the campaign will be sent with a reminder.
If 60 days have passed since the last contact, a contest will be sent with an interesting prize for the recipient.
90 days after the last contact, an offer or discount coupon will be sent to those users who have not opened the previous SMS.
All in all, these are some of the keys to launching an SMS Marketing strategy to recover lost customers. SMS marketing is consolidated as a useful and optimal channel to communicate with customers, regardless of the degree of loyalty each one has. Brands should take into account this type of digital marketing campaigns. Since, every day, these campaigns demonstrate their effectiveness and their high reach. Do you need help with your SMS Marketing campaigns ?