Create a risk management plan for when things go wrong
Posted: Sun Dec 22, 2024 8:17 am
Even if you have the best sales analysts, you can’t explain everything. But instead of letting nature take its course, you can prepare for the unexpected. Create backup plans for broken supply chains, have a plan in case your website goes down, and create contingencies for unreliable deliveries.
Offer strategic seasonal discounts to attract new customers
Everyone jumps on the bandwagon with offers to impress usa numbers list customers at Christmas, and at this ripe time for revenue, you want to get your name out there. But you have to be strategic to combine standing out from the crowd with smart business sense.
Get people on your subscription packages
Flash sales for subscription services are a great way to attract new customers and are growing in popularity as a giveaway. By offering a month free or a discounted annual subscription to first-time users, you can provide significant savings as a special holiday offer to your customers.
Shift excess stock
We’ve touched on overstocking before, and here’s how to use it to your advantage. In the post-Christmas slump, start an everything-must-go sale to get rid of your unwanted stock. This is a great way to attract customers who are on a budget or looking for a thrifty deal. They can be prepared a year in advance, and you’ll have your stockroom cleared out for next spring. Win-win!
Reward your best customers with special benefits
Customer loyalty is the backbone of most companies, and you can really impress customers by rewarding them for their continued business.
As you may have noticed in your personal life, often the best offers are only for new customers, which can be very off-putting if you’ve been spending your hard-earned money for a long time. So, to impress your customers during the New Year, you can encourage continued loyalty with a special offer for your best customers.
In practice, this will require some work behind the scenes. In your CRM , segment your customer database by purchase amount or total spend and create a campaign specifically for them. Get creative by targeting email and social media and sending a custom message with a discount code. Choose an area to target, such as free shipping, a free subscription for one or two months, or a big discount – whatever works best for your business model.
Offer strategic seasonal discounts to attract new customers
Everyone jumps on the bandwagon with offers to impress usa numbers list customers at Christmas, and at this ripe time for revenue, you want to get your name out there. But you have to be strategic to combine standing out from the crowd with smart business sense.
Get people on your subscription packages
Flash sales for subscription services are a great way to attract new customers and are growing in popularity as a giveaway. By offering a month free or a discounted annual subscription to first-time users, you can provide significant savings as a special holiday offer to your customers.
Shift excess stock
We’ve touched on overstocking before, and here’s how to use it to your advantage. In the post-Christmas slump, start an everything-must-go sale to get rid of your unwanted stock. This is a great way to attract customers who are on a budget or looking for a thrifty deal. They can be prepared a year in advance, and you’ll have your stockroom cleared out for next spring. Win-win!
Reward your best customers with special benefits
Customer loyalty is the backbone of most companies, and you can really impress customers by rewarding them for their continued business.
As you may have noticed in your personal life, often the best offers are only for new customers, which can be very off-putting if you’ve been spending your hard-earned money for a long time. So, to impress your customers during the New Year, you can encourage continued loyalty with a special offer for your best customers.
In practice, this will require some work behind the scenes. In your CRM , segment your customer database by purchase amount or total spend and create a campaign specifically for them. Get creative by targeting email and social media and sending a custom message with a discount code. Choose an area to target, such as free shipping, a free subscription for one or two months, or a big discount – whatever works best for your business model.