Some data that helps us understand the relevance of email today are:
The Mobile Study in Latin America developed by IMS indicates that 71.7% of Chileans already have Internet access, the highest figure on the continent.
According to the “Email Statistics Report, 2017-2021” , the number of email pharmaceutical email list users worldwide is expected to exceed 4.1 billion by 2021.
According to the CMB Consumer Pulse Report , 47% of recipients decide whether or not to open an email based on the subject line.
Start with the database
Not all email lists are created equal, as one company's customers are not the same as those of another company in a different industry.
We can implement several effective Email Marketing Campaign strategies to help your organization's database grow quickly and organically, such as:
1- Give the subscription box a prominent place on your site's home page with effective forms .
2- Create a landing page on your website, where you promote newsletter subscription.
3- Use your landing page link with an attractive image to promote subscription on Social Networks.
4- Offer exclusive content in your effective Email Marketing Campaigns such as reports and eBooks, which require data capture to be downloaded from your website.
Following good practices for effective Email Marketing Campaigns, databases must be built organically. Databases should never be purchased, as they do not have the users' permission to receive emails.
Purchased databases can be very large in volume, but they are not very effective. Their bounce rates are high, since these are people who are not interested in receiving the information that arrives in their email. For this reason, the subscription and complaint rates end up greatly tarnishing the reputation (blacklists) .
10 Golden Rules for Making Better, More Effective Email Marketing Campaigns
Email is one of the most effective tools. To help you manage a scalable system, we have prepared a list of best practices to follow regarding Email Marketing.
1- Do not send email to anyone who does not request it:
A strategy based on the principle of “Permission marketing” is compatible with data privacy laws.