Competitive shock: has it ever happened to your company?
Posted: Sun Dec 22, 2024 7:19 am
The current market is very dynamic and requires a great deal of creativity to promote brands. Advertising campaigns are powerful tools that help to bring brands closer to their consumers and build loyalty.
Of course, investment in advertising is significant, and for this reason it needs to be monitored carefully and judiciously. One of the problems that can occur is the so-called “competitive shock”.
What is competition shock?
But what is this? Competitive shock occurs when a broadcaster broadcasts, in sequence or within a short space of time, advertisements from competing companies in the same programming.
This practice is prohibited by the code of the National Advertising Self-Regulation Council, and aims to protect advertisers, especially smaller ones that have difficulty competing with large conglomerates.
And so that advertisers have control over the results of their advertising investments, there are already tools with technology to identify and inform advertisers in cases like this. Among them philippines phone lookup the platform developed by Audiency has a combo of tools so that advertisers can monitor the display of their ads at any time.
The right tool to control your advertising
This platform effectively records broadcasters' programming, allowing advertisers to issue reports a few minutes before their ad is shown and a few minutes after, to effectively monitor whether they are being subjected to this shock.
This is a very important tool, especially for local advertisers who compete with national groups. This allows advertisers to perform this assessment and make the necessary corrections with radio station managers.
Reasons for advertising loss
In addition to the clash of competition, another major reason for advertising losses is advertisements aired outside the time slot, on days other than those contracted, failures in the logistics of distribution and receipt of spots, among others.
With Audiency, you can monitor the effectiveness of your campaign. With complete management of all logistics involved in radio advertising, Audiency has solutions to handle the distribution of your spot to broadcasters, and campaign tracking and monitoring, some of the six steps of a successful advertising campaign.
Now that you know what competition shock is and some of the reasons for the biggest advertising losses, learn about the case of a supermarket chain that identified a deficit in campaign display that reached 24.9%.
Technology for analyzing radio campaigns
Find out everything about Audiency, the Santa Catarina-based startup that grew more than 150% in the last year, helping advertisers with the logistics of advertising campaigns on the radio.
Contact our consultants and find out how to carry out a free analysis of your radio campaign.
Of course, investment in advertising is significant, and for this reason it needs to be monitored carefully and judiciously. One of the problems that can occur is the so-called “competitive shock”.
What is competition shock?
But what is this? Competitive shock occurs when a broadcaster broadcasts, in sequence or within a short space of time, advertisements from competing companies in the same programming.
This practice is prohibited by the code of the National Advertising Self-Regulation Council, and aims to protect advertisers, especially smaller ones that have difficulty competing with large conglomerates.
And so that advertisers have control over the results of their advertising investments, there are already tools with technology to identify and inform advertisers in cases like this. Among them philippines phone lookup the platform developed by Audiency has a combo of tools so that advertisers can monitor the display of their ads at any time.
The right tool to control your advertising
This platform effectively records broadcasters' programming, allowing advertisers to issue reports a few minutes before their ad is shown and a few minutes after, to effectively monitor whether they are being subjected to this shock.
This is a very important tool, especially for local advertisers who compete with national groups. This allows advertisers to perform this assessment and make the necessary corrections with radio station managers.
Reasons for advertising loss
In addition to the clash of competition, another major reason for advertising losses is advertisements aired outside the time slot, on days other than those contracted, failures in the logistics of distribution and receipt of spots, among others.
With Audiency, you can monitor the effectiveness of your campaign. With complete management of all logistics involved in radio advertising, Audiency has solutions to handle the distribution of your spot to broadcasters, and campaign tracking and monitoring, some of the six steps of a successful advertising campaign.
Now that you know what competition shock is and some of the reasons for the biggest advertising losses, learn about the case of a supermarket chain that identified a deficit in campaign display that reached 24.9%.
Technology for analyzing radio campaigns
Find out everything about Audiency, the Santa Catarina-based startup that grew more than 150% in the last year, helping advertisers with the logistics of advertising campaigns on the radio.
Contact our consultants and find out how to carry out a free analysis of your radio campaign.