Eliminate the middleman
Posted: Sat Dec 21, 2024 4:43 am
There are many ways smart, innovative companies are using blockchain, but the first one, and the one you’ve probably heard about the most, is Bitcoin. This is where cryptocurrencies come in.
Cryptocurrencies as main users of Blockchain
A cryptocurrency is the word that refers to all new digital currencies that use blockchain as a base.
They are not physical coins or cash, but are stored in a “digital wallet.”
It's practically like a foreign currency. In fact, its value is still affected by supply/demand and world events, such as government policy. But let's bring Bitcoin as an example. In roughly 2013, a single Bitcoin was worth around $7. Today? It's worth over $9000 , a figure that is constantly changing.
If you had bought some Bitcoins in 2013, you would be swimming in money right now. But Bitcoin is not the only currency; there are many other cryptocurrencies to choose from, such as Litecoin, Digitalcoin, Peercoin, and Ripple, to name a few. This incredible rise shows the amount of disruption that is taking place in the financial industry right now. But what about digital marketing?
Blockchain in digital marketing
Now that we’ve gone through all the complex technological information, let’s apply this to digital marketing . Below are some of the areas where you’ll start to see changes.
Transparency
One of the problems that many companies, especially large ones, face is trust.
People are skeptical of many things, from where their food or medicine comes from to the factory conditions where the product was made, and they are right to be wary. Therefore, a salesperson's job is to build trust in the clinics email list product in order to sell it successfully. So the way to build more trust is through transparency.
[Tweet “One of the advantages of Blockchain is eliminating the middleman.”]
The middleman has become part of the process (for the moment) in the world of digital advertising.
However, companies that invest in advertising only get half the value because of the middlemen involved. So Blockchain can solve this by creating better value for advertising campaigns. In finance, cutting out the middleman means eliminating the need to use banks, as the primary function of a financial institution is to store and transfer your money reliably.
In marketing, these central authorities could be Google or Facebook, where they work to ensure the trustworthiness of your “transactions” or advertising campaigns. So, instead of communicating indirectly with the site owners when you want to post an ad, you can communicate directly with them.
Cryptocurrencies as main users of Blockchain
A cryptocurrency is the word that refers to all new digital currencies that use blockchain as a base.
They are not physical coins or cash, but are stored in a “digital wallet.”
It's practically like a foreign currency. In fact, its value is still affected by supply/demand and world events, such as government policy. But let's bring Bitcoin as an example. In roughly 2013, a single Bitcoin was worth around $7. Today? It's worth over $9000 , a figure that is constantly changing.
If you had bought some Bitcoins in 2013, you would be swimming in money right now. But Bitcoin is not the only currency; there are many other cryptocurrencies to choose from, such as Litecoin, Digitalcoin, Peercoin, and Ripple, to name a few. This incredible rise shows the amount of disruption that is taking place in the financial industry right now. But what about digital marketing?
Blockchain in digital marketing
Now that we’ve gone through all the complex technological information, let’s apply this to digital marketing . Below are some of the areas where you’ll start to see changes.
Transparency
One of the problems that many companies, especially large ones, face is trust.
People are skeptical of many things, from where their food or medicine comes from to the factory conditions where the product was made, and they are right to be wary. Therefore, a salesperson's job is to build trust in the clinics email list product in order to sell it successfully. So the way to build more trust is through transparency.
[Tweet “One of the advantages of Blockchain is eliminating the middleman.”]
The middleman has become part of the process (for the moment) in the world of digital advertising.
However, companies that invest in advertising only get half the value because of the middlemen involved. So Blockchain can solve this by creating better value for advertising campaigns. In finance, cutting out the middleman means eliminating the need to use banks, as the primary function of a financial institution is to store and transfer your money reliably.
In marketing, these central authorities could be Google or Facebook, where they work to ensure the trustworthiness of your “transactions” or advertising campaigns. So, instead of communicating indirectly with the site owners when you want to post an ad, you can communicate directly with them.