Branded Content. What it is and what benefits it offers
Posted: Sun Dec 22, 2024 6:46 am
In the early days of brands, they acted as entities that produced products or sold services to customers without worrying about generating trust or brand positioning through the generation of content.
This situation has certainly changed. The high level of competition that exists today in almost all sectors has created a great need for companies: to differentiate themselves from others.
To achieve this, there are many strategies that can be implemented, including Branded Content . This type of action helps all companies to generate brand awareness and affinity, among many other things.
At Bloo Media we know well philippine phone number search he benefits of Branded Content and everything it can do for you, which is why we have written this article to explain in detail what it consists of, how it differs from content marketing , reveal examples of Branded Content campaigns, and much more.
table of contents [ show ]
What is branded content?
To make it clear, we explain it with a very simple definition of Branded Content:
“Branded Content consists of generating content related to your brand with the aim of attracting the consumer and establishing a relationship of trust with the company and its products”
Companies are used to generating content of all kinds, but if a company wants to improve its image, it will need to create content that conveys the values and philosophy of the brand and does not focus solely on selling products or services. That's Branded Content!
This marketing strategy seeks to convey values, emotions, and feelings to, above all, improve the brand's position in the minds of all consumers.
It is a good time to implement Branded Content strategies because new technologies make it much easier for us to tell stories, create them, distribute them, etc.
This situation has certainly changed. The high level of competition that exists today in almost all sectors has created a great need for companies: to differentiate themselves from others.
To achieve this, there are many strategies that can be implemented, including Branded Content . This type of action helps all companies to generate brand awareness and affinity, among many other things.
At Bloo Media we know well philippine phone number search he benefits of Branded Content and everything it can do for you, which is why we have written this article to explain in detail what it consists of, how it differs from content marketing , reveal examples of Branded Content campaigns, and much more.
table of contents [ show ]
What is branded content?
To make it clear, we explain it with a very simple definition of Branded Content:
“Branded Content consists of generating content related to your brand with the aim of attracting the consumer and establishing a relationship of trust with the company and its products”
Companies are used to generating content of all kinds, but if a company wants to improve its image, it will need to create content that conveys the values and philosophy of the brand and does not focus solely on selling products or services. That's Branded Content!
This marketing strategy seeks to convey values, emotions, and feelings to, above all, improve the brand's position in the minds of all consumers.
It is a good time to implement Branded Content strategies because new technologies make it much easier for us to tell stories, create them, distribute them, etc.