How to face a future without cookies?
Posted: Tue Jan 21, 2025 6:16 am
For marketing, this type of relationship strengthens users' trust in brands and allows them to offer a more meaningful and engaging experience throughout the customer's purchasing journey .
And how can your company prepare for this cookieless future in Digital Marketing? If you base your decisions and strategies on third-party cookies, it is important that you start to adapt. Google Chrome has committed to eliminating third-party cookies by 2023.
See below for some guidelines.
Collect data directly from consumers
Instead of relying on third-party cookies, explore other data collection mechanisms that relate directly to consumers.
You can conduct market surveys, satisfaction surveys, and polls on social media, for example. You can also offer interactive content or rich materials for free in exchange for user data.
In this way, you build a closer and more direct bolivia consumer mobile number list relationship with consumers, without compromising the protection of their data.
Be transparent
Given concerns about personal data privacy and the validity of new data protection laws in Latin America and around the world, there is no other way to interact with users: brands must be transparent .
There is no longer room for shady attitudes, which hide the real reasons for collecting user data. They need to know how and why you want to obtain their data.
This is not only a legal obligation now, but also a way to build trust with consumers.
And how can your company prepare for this cookieless future in Digital Marketing? If you base your decisions and strategies on third-party cookies, it is important that you start to adapt. Google Chrome has committed to eliminating third-party cookies by 2023.
See below for some guidelines.
Collect data directly from consumers
Instead of relying on third-party cookies, explore other data collection mechanisms that relate directly to consumers.
You can conduct market surveys, satisfaction surveys, and polls on social media, for example. You can also offer interactive content or rich materials for free in exchange for user data.
In this way, you build a closer and more direct bolivia consumer mobile number list relationship with consumers, without compromising the protection of their data.
Be transparent
Given concerns about personal data privacy and the validity of new data protection laws in Latin America and around the world, there is no other way to interact with users: brands must be transparent .
There is no longer room for shady attitudes, which hide the real reasons for collecting user data. They need to know how and why you want to obtain their data.
This is not only a legal obligation now, but also a way to build trust with consumers.