Content chosen for the study
Posted: Tue Jan 21, 2025 6:07 am
Important note: the story I'm about to tell you concerns a marketing material originally aimed at a Brazilian audience, which will eventually be published in Spanish as well.
A few months ago, I published an interactive ebook called " Build a Lead Generation Machine ."
Despite its interactivity, the landing page for this material albania consumer mobile number list had been created within our marketing automation tool and was 100% static, as you can see below:
After conversion, the user received this complete interactive ebook:
I saw in this material an excellent opportunity to carry out my studies and begin to explore the possibilities of the Ion tool. The next step was to define the KPIs and objectives of the project.
Project Objective
If my goal was to increase lead generation, the main indicator could not be different: the conversion rate of the material ( number of conversions / number of visitors ).
Once the indicator was defined, I looked for historical data to understand the current situation and define the objective of my project.
The material had been released 2 months ago and presented the following results so far:
Number of page views: 2430
Number of presentations: 728
conversion rate: 29.9%
With 2 months of execution, I defined that the objective of my project would be to increase the conversion rate of the material by 15%, going from 29.9% to 34.3% in 2 months.
Analysis and brainstorming
My next step was to understand the testing possibilities that Ion could provide me and I was surprised to learn that.
A few months ago, I published an interactive ebook called " Build a Lead Generation Machine ."
Despite its interactivity, the landing page for this material albania consumer mobile number list had been created within our marketing automation tool and was 100% static, as you can see below:
After conversion, the user received this complete interactive ebook:
I saw in this material an excellent opportunity to carry out my studies and begin to explore the possibilities of the Ion tool. The next step was to define the KPIs and objectives of the project.
Project Objective
If my goal was to increase lead generation, the main indicator could not be different: the conversion rate of the material ( number of conversions / number of visitors ).
Once the indicator was defined, I looked for historical data to understand the current situation and define the objective of my project.
The material had been released 2 months ago and presented the following results so far:
Number of page views: 2430
Number of presentations: 728
conversion rate: 29.9%
With 2 months of execution, I defined that the objective of my project would be to increase the conversion rate of the material by 15%, going from 29.9% to 34.3% in 2 months.
Analysis and brainstorming
My next step was to understand the testing possibilities that Ion could provide me and I was surprised to learn that.