The following formula lets you measure your click-through rate:

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CTR = (Number of clicks/Number of impressions) x 100

Check out this CTR Calculator tool from WebFX uk business email list to instantly find out your click-through rate.

CTR Calculator showing a CTR of 60%
Source: WebFX

9. Average session duration
Your average session duration tells you how long people are spending on a page. It’s a good indicator of how engaged they are with your content.

This makes it an important metric for tracking your content marketing performance. If a certain blog post has a higher-than-average session duration, it indicates that people find it valuable. So you could use this information to create content that addresses your target audience’s needs. You can even use it to come up with customer-centric marketing campaigns that resonate.

10. Bounce rate
Your bounce rate shows you the percentage of visitors who leave your site after viewing just one page. A high bounce rate is an indicator that your website or content isn’t engaging enough.

Ideally, you’d want to keep your bounce rate below 40%. Anything higher than this is a sign that you should review the page to make it more engaging. This may require improving the page load speed or optimizing certain elements. You may even need to improve the content itself to ensure that it’s effectively addressing your audience’s needs.

Here are some best practices to help you measure customer engagement successfully.