The importance of the buyer's journey

[asikurrahmanshuvo]

The New York Times' most popular piece of content of 2013 wasn't an article—it was a dialect quiz . They now have a weekly quiz section, The News Quiz , that runs every Friday and will test readers' knowledge of the week's headlines.

But capturing people’s attention is just the first step. For a business to be successful with content, it will ultimately need to convert this attention into valuable business outcomes.

You might be wondering how you can drive business results with a personality quiz. It’s all about using creativity to create content related to your business that will also be useful to your audience. Bonus points if you manage to keep it fun.

Take this quiz example from Sears' Myth Busters. They created an interactive kenya phone number list quiz to help consumers bust common myths about washing machines. This was part of a campaign that was awarded the title of Official Honoree at the 20th Annual Webby Awards!


Quizzes are just one of the interactive content formats out there. Using an interactive content platform, like Ion, will give you access to other formats and quick-start templates to make creating interactive content quick and easy.

Think calculators, assessments, solution finders, infographics, ebooks, product tours, white papers… These are just a few interactive formats you can explore. You can even start with a blank page to create whatever you need.

Having an interactive content platform available to you and your team to create content at scale is a good start. After all, you’ll need a good mix of content formats well distributed across the buyer’s journey to be successful in your demand generation strategy.

The right content format is important, but if your content isn’t well planned and mapped to the customer journey, you’re wasting most of its potential.

Therefore, building a successful demand generation strategy also depends on understanding your buyer persona and their journey.