Increased interest and support from investors
Posted: Tue Jan 21, 2025 4:41 am
A more focused strategy with clear priorities. A clear purpose provides guidelines on what a company should and should not do.
Ability to attract and retain staff, and keep them motivated. The desire for more meaningful work (think 'The Great Resignation') will continue to grow, particularly among millennials. In the war for talent, purpose can be a powerful weapon
The ability to attract the best partners.
Finally, we have brands that quietly operate with a purpose while choosing not to explicitly position themselves in it through their marketing.
For two decades, Pret a Manger has quietly provided jobs for homeless people and opened shelters for rough sleepers, and has removed unsold sandwiches from its shelves and, rather than discounting or throwing them away, distributed them to shelters and food banks.
Pret doesn't talk much about this. Instead, it continues to position itself on fresh, handmade food.
I can give you another example from Rock Content itself . The company was founded “to improve marketing while making a positive impact on the world” and represents marketing that is a force for good, inclusive, and exists primarily for the benefit of others.
“Improving marketing” means connecting brands with finland phone number list top creative talent, adding job opportunities, providing support, educating new marketers, and sharing digital knowledge for free .
Rock Content is committed to donating 1% of its capital to invest in social impact initiatives and grassroots activism and encourages employees to be a force for good by donating 1% of their work time (at least 3 days per year) to give back to the community.
We rarely promote our social impact initiatives; the launch of the annual social impact report probably represents one of those few cases.
Used correctly, brand purpose is a powerful way for companies to think deeply about their impact on the world.
Over the past few decades, the entertainment industry was divided into segments. We had big movie companies, big record labels, and video game brands. And each segment was unique, not only because of the way their products were consumed, but also because of the technological limitations of the time.
Ability to attract and retain staff, and keep them motivated. The desire for more meaningful work (think 'The Great Resignation') will continue to grow, particularly among millennials. In the war for talent, purpose can be a powerful weapon
The ability to attract the best partners.
Finally, we have brands that quietly operate with a purpose while choosing not to explicitly position themselves in it through their marketing.
For two decades, Pret a Manger has quietly provided jobs for homeless people and opened shelters for rough sleepers, and has removed unsold sandwiches from its shelves and, rather than discounting or throwing them away, distributed them to shelters and food banks.
Pret doesn't talk much about this. Instead, it continues to position itself on fresh, handmade food.
I can give you another example from Rock Content itself . The company was founded “to improve marketing while making a positive impact on the world” and represents marketing that is a force for good, inclusive, and exists primarily for the benefit of others.
“Improving marketing” means connecting brands with finland phone number list top creative talent, adding job opportunities, providing support, educating new marketers, and sharing digital knowledge for free .
Rock Content is committed to donating 1% of its capital to invest in social impact initiatives and grassroots activism and encourages employees to be a force for good by donating 1% of their work time (at least 3 days per year) to give back to the community.
We rarely promote our social impact initiatives; the launch of the annual social impact report probably represents one of those few cases.
Used correctly, brand purpose is a powerful way for companies to think deeply about their impact on the world.
Over the past few decades, the entertainment industry was divided into segments. We had big movie companies, big record labels, and video game brands. And each segment was unique, not only because of the way their products were consumed, but also because of the technological limitations of the time.