Let's look at four basic mistakes that can be made when promoting online courses. At the first stages of launching a program, you can easily avoid them if you take into account all the nuances.
Mis-selling
Offline universities and specialized educational institutions enjoy great trust among the public. One of the reasons is that the physical building will not disappear or disappear. As for online education, it is quite difficult to gain high trust of the target audience. However, this situation can be resolved:
Introduce the target audience to a demo version of your information product or school.
Publish articles with important information, conduct webinars from time to time.
Provide a return on investment guarantee - it is very important for people to know that everything is transparent, even if they never use the guarantee.
Unformed subscriber base
What to do if you have developed linkedin database and have been promoting your product for a long time, but clients do not come for new knowledge and experience? The main mistake when launching an online course is the lack of a client base. To create one, you should get email addresses of potential students. You can use social networks for this.
The closer you get to the start date of your online course, the more frequently you should message potential students. Don't forget to periodically remind them that they must pre-register.
Unwillingness to work for free
Such consultations are necessary and important. It is also necessary to publish free useful content. At the same time, remember that selfless actions are appropriate only at the start of the project.
Mistakes in promoting online courses
This will help you analyze how popular and sellable your information product is. The more buyers you attract with free tools, the less you spend on an advertising campaign.
Once you launch a project, forget about free of charge. If a person has no doubts about the quality of the information product, even an inflated price will not scare him off. Newbie coaches are afraid to set a high price, thinking that this will cause a negative reaction from potential clients. At the same time, you should be more afraid of burnout from cheap work, the income from which can only cover advertising costs.
Insufficient traffic
Of course, saving should be given due consideration, especially if there are doubts that the project will yield the expected results. However, low traffic can cause even more harm.
Many novice experts seek to cooperate with targetologists who work successfully and for pennies. This is possible only if you are lucky enough to find a specialist who has set a goal to promote himself, but this happens extremely rarely. Real professionals value their time.
Developing an online course is just the beginning. You will never get by with just creating a regular landing page, even if this area is rapidly developing. You need a good working marketing strategy, just like for promoting any product or service. Only with the help of a combination of modern marketing tools and a solid case of promoting online courses can you attract the