Marketing trends 2021: What's coming in terms of strategy
Posted: Sun Dec 22, 2024 6:04 am
We have already mentioned some tactics to optimize during the first months of next year. Now, let's mention the trends predicted by Deloitte, which refer more to the strategic level:
Purpose : To know why we exist as a company, who we serve and how. Clients and consumers are increasingly demanding that their suppliers be environmentally friendly, or that they become social actors that promote economic development and generate well-being in the communities in which they operate.
How is our company doing in this regard? Our goal as an organization cannot be only to generate profits: we must transcend.
Human Experiences : In line with the above, organizations must see themselves as human entities that reflect and promote brand values, thought of from the service to society: The business seen as a person who interacts, relates, builds and supports.
Trust : Building trust has become crucial in these difficult times. To achieve this, the first country area code philippines step is to understand what people value, what our customers value, and genuinely incorporate it into the DNA of our organization to be able to deliver that value in every communication. This will, little by little, build a solid foundation to transmit trust to each stakeholder.
Participation : How many times have you invited your clients to participate in defining your business? You will be surprised to discover how eager people are to help you improve, not to mention the good ideas they will bring to you. This will also increase engagement and loyalty.
Alliances : Unity is strength and if you identify businesses with which you can join forces to provide better experiences or solutions to your clients, don't hesitate!
Agility : The world is becoming more and more digital, and so is marketing. Therefore, it is urgent to incorporate agile methodologies that allow us to keep up with technological innovations so as not to fall behind our competitors.
Talent : New workflows and new technologies obviously require new skills from employees and suppliers. Therefore, it is necessary to continuously train the team and make sure to include these new skills in the selection processes.
These are some of the marketing trends that are making a strong impression for 2021, both at a tactical and strategic level. Do you have any others in mind? Let us know! We like to stay informed to keep up to date and provide the best options to our clients.
Purpose : To know why we exist as a company, who we serve and how. Clients and consumers are increasingly demanding that their suppliers be environmentally friendly, or that they become social actors that promote economic development and generate well-being in the communities in which they operate.
How is our company doing in this regard? Our goal as an organization cannot be only to generate profits: we must transcend.
Human Experiences : In line with the above, organizations must see themselves as human entities that reflect and promote brand values, thought of from the service to society: The business seen as a person who interacts, relates, builds and supports.
Trust : Building trust has become crucial in these difficult times. To achieve this, the first country area code philippines step is to understand what people value, what our customers value, and genuinely incorporate it into the DNA of our organization to be able to deliver that value in every communication. This will, little by little, build a solid foundation to transmit trust to each stakeholder.
Participation : How many times have you invited your clients to participate in defining your business? You will be surprised to discover how eager people are to help you improve, not to mention the good ideas they will bring to you. This will also increase engagement and loyalty.
Alliances : Unity is strength and if you identify businesses with which you can join forces to provide better experiences or solutions to your clients, don't hesitate!
Agility : The world is becoming more and more digital, and so is marketing. Therefore, it is urgent to incorporate agile methodologies that allow us to keep up with technological innovations so as not to fall behind our competitors.
Talent : New workflows and new technologies obviously require new skills from employees and suppliers. Therefore, it is necessary to continuously train the team and make sure to include these new skills in the selection processes.
These are some of the marketing trends that are making a strong impression for 2021, both at a tactical and strategic level. Do you have any others in mind? Let us know! We like to stay informed to keep up to date and provide the best options to our clients.