Mobile eCommerce
It must also be kept in mind that among the most used means of purchasing online are mobile devices. Nowadays it is difficult to complete an online purchase from a PC or desktop computer. This has happened thanks to search russian phone number eCommerce that have increasingly adapted to these devices and are able to give the same purchasing experience to their customers. It is therefore important to provide a fluid, simple and intuitive experience.
But who consumes more online in Italy? First of all, it can be said ( sendcloud ) that there is a greater frequency of online purchases depending on the generation. For example, the millennial generation, composed of individuals between 24 and 39 years old, would purchase on average 2.1 times a month, while the older generations would settle at 1.5 times. Furthermore, the amount of money spent on each order also varies depending on age. The older ones spend around 90 euros while the millennials around 180 euros.
B2C eCommerce in Italy in 2022. B2C eCommerce continued to grow in 2022. Osservatori.net in particular reports that the value of online purchases by Italians has marked a +20% since 2021 for a turnover that has almost reached 48.1 billion euros, including products (33.2 billion) and services (14.9 billion).
It is therefore obvious that age is among the factors that most influence the habits of buyers. What is obvious for now, will certainly change in the coming decades when the elderly of that time will become the millennials of today. In that case we will be here to analyze the new trends and the new tendencies!