Increasing number of marketplaces
Posted: Sat Dec 21, 2024 4:38 am
Marketplaces are gaining more and more weight in the market. Their influence is growing not only in e-commerce, where large online platforms pull traffic from search engines, but also in other areas: real estate, finance and auto. According to Accenture, 88% of banks are thinking about creating partner ecosystems or marketplaces for non-financial services (auto, real estate or insurance). Marketplaces and listings are also playing an increasingly important role in choosing and comparing real estate.
The Importance of a Mobile First Approach
To stand out from the competition, it is also important updated 2024 mobile phone number data for advertisers to optimize their sites for mobile search results, especially in industries where the share of search queries from smartphones is higher than from PCs. According to Mediascope , 35% of the Internet audience in Russia accesses the network only from smartphones. More than 50% use the Internet from both desktop and mobile.
68% of search queries in the financial sector come from mobile devices. According to Google , this type of traffic is becoming the main driver of growth in queries and applications in the industry. In e-commerce, the number of orders from mobile devices has increased — in 2019, there were 53% compared to 39% in 2018 ( Yandex GFK ).
The growth of online commerce
In 2019, online sales in e-commerce amounted to 4% of total retail sales. According to PWC forecasts , this figure will grow to 6% by 2023. The pharmaceutical industry is also changing : thanks to the adoption of the bill, over-the-counter drugs can now be purchased online. Most likely, the number of online pharmacies and specialized marketplaces will increase on the market.
The Importance of a Mobile First Approach
To stand out from the competition, it is also important updated 2024 mobile phone number data for advertisers to optimize their sites for mobile search results, especially in industries where the share of search queries from smartphones is higher than from PCs. According to Mediascope , 35% of the Internet audience in Russia accesses the network only from smartphones. More than 50% use the Internet from both desktop and mobile.
68% of search queries in the financial sector come from mobile devices. According to Google , this type of traffic is becoming the main driver of growth in queries and applications in the industry. In e-commerce, the number of orders from mobile devices has increased — in 2019, there were 53% compared to 39% in 2018 ( Yandex GFK ).
The growth of online commerce
In 2019, online sales in e-commerce amounted to 4% of total retail sales. According to PWC forecasts , this figure will grow to 6% by 2023. The pharmaceutical industry is also changing : thanks to the adoption of the bill, over-the-counter drugs can now be purchased online. Most likely, the number of online pharmacies and specialized marketplaces will increase on the market.