Cookie Law and regulatory adjustments for tracking
Posted: Sun Dec 22, 2024 5:39 am
Google uses cookies to collect the necessary information, to draw up data reports.
Cookies are small pieces of text that allow the browser to access elements regarding the navigation path taken during the session and some preferences, in compliance with privacy regulations. Approval of the use of these components allows the use of the basic functions of the service that will be provided later, since personal data and information on the habits and interests of the user are processed and stored, cookies represent a very sensitive topic.
With the transition from GA3 to GA4, a focus on the analysis of user saudi arabia whatsapp number behavior and their interaction with the website pages is expected, so in the future we could foresee a slow abandonment of cookies towards a greater use of artificial intelligence technologies .
stilverso-cookie-privacy-law
At a regulatory level, in June 2021 the "Guidelines for Cookies and other tracking tools" were approved by the GDPD (Guarantor for the Protection of Personal Data), where the objective is to strengthen the user's decision-making power regarding their personal data while browsing online. For this reason, some actions remain mandatory, for example:
The need for explicit consent from the user; otherwise, the possibility of continuing navigation without being tracked must still be provided.
Scrolling down (moving the cursor along the page) no longer represents a form of expression of consent, so the banner must not dissolve until the user accepts or rejects it.
The cookie wall (a block that does not allow the viewing of content without accepting the cookie) is considered illegitimate, unless the owner allows users to access similar content or services where there is no need for consent.
The user must have the ability to update his/her consents.
By definition, there are different types of cookies: technical cookies (necessary) and profiling cookies (for advertising purposes). In addition to those provided by the site itself, called first-party cookies , there is also the possibility of third-party cookies , for which data can be transmitted to a site other than the one visited, and right here we analyzed how and why Google has decided to exclude third-party cookies , thus changing the scenario of online advertising.
In the specific case of Google Analytics, cookies are used to study the statistics regarding the use of the sites. The main cookie used is “_ga” , being unique it cannot be used to track the user or the browser used in unrelated websites and at the same time allows the distinction between two visitors without providing strictly personal and sensitive information.
The advantage of cookies is that they can offer a service that is not only personalized from the advertising side and to enjoy a simpler and more pleasant online experience, but also to protect and monitor the security of the user's virtual identity.
Cookies are small pieces of text that allow the browser to access elements regarding the navigation path taken during the session and some preferences, in compliance with privacy regulations. Approval of the use of these components allows the use of the basic functions of the service that will be provided later, since personal data and information on the habits and interests of the user are processed and stored, cookies represent a very sensitive topic.
With the transition from GA3 to GA4, a focus on the analysis of user saudi arabia whatsapp number behavior and their interaction with the website pages is expected, so in the future we could foresee a slow abandonment of cookies towards a greater use of artificial intelligence technologies .
stilverso-cookie-privacy-law
At a regulatory level, in June 2021 the "Guidelines for Cookies and other tracking tools" were approved by the GDPD (Guarantor for the Protection of Personal Data), where the objective is to strengthen the user's decision-making power regarding their personal data while browsing online. For this reason, some actions remain mandatory, for example:
The need for explicit consent from the user; otherwise, the possibility of continuing navigation without being tracked must still be provided.
Scrolling down (moving the cursor along the page) no longer represents a form of expression of consent, so the banner must not dissolve until the user accepts or rejects it.
The cookie wall (a block that does not allow the viewing of content without accepting the cookie) is considered illegitimate, unless the owner allows users to access similar content or services where there is no need for consent.
The user must have the ability to update his/her consents.
By definition, there are different types of cookies: technical cookies (necessary) and profiling cookies (for advertising purposes). In addition to those provided by the site itself, called first-party cookies , there is also the possibility of third-party cookies , for which data can be transmitted to a site other than the one visited, and right here we analyzed how and why Google has decided to exclude third-party cookies , thus changing the scenario of online advertising.
In the specific case of Google Analytics, cookies are used to study the statistics regarding the use of the sites. The main cookie used is “_ga” , being unique it cannot be used to track the user or the browser used in unrelated websites and at the same time allows the distinction between two visitors without providing strictly personal and sensitive information.
The advantage of cookies is that they can offer a service that is not only personalized from the advertising side and to enjoy a simpler and more pleasant online experience, but also to protect and monitor the security of the user's virtual identity.