Selling in B2B environments is neither easy nor fast

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The same occurs with digital marketing; we must adapt to a new profile and behavior of the B2B client, who is digitally native and increasingly independent. Adaptation requires investment, and this must be understood as permanent and directed towards solving specific problems.

We already mentioned this in the previous point. For the strategy to work and for employees to commit to it, they must feel valued. The organization must understand what their problems are and take them taiwan telegram group link into account during the design phase.




A good example of this is the famous case of Telefónica “making the elephant dance” which, in its digital transformation process and before addressing the customer, created an employee portal to resolve customer service incidents and promote the mobility of its employees at the point of sale. It understood that this was a key step before launching into improving the customer experience with big data and artificial intelligence, or subsequent real-time listening.