The most common problems and how to deal with them are discussed below
Posted: Sun Dec 22, 2024 5:18 am
For retailers already suffering from razor-thin margins and operational challenges, cart abandonment is a challenge that must be solved immediately. And you don't want your e-commerce marketing efforts to be in vain.
The solution starts with understanding the different factors that lead to cart abandonment and how to address them. Let's get into that discussion.
Reasons for shopping cart abandonment
Across the world, from Asia to America, customer preferences and spending patterns vary considerably, but the reasons that lead to shopping cart abandonment during online shopping follow a consistent pattern.
Online window shopping offers the same hedonic shopping uk number list experience as real window shopping in a mall or retail store. In fact, it's more convenient and cost-effective.
In addition, online stores go a step further to showcase their products in 360-degree angles, video thumbnails , and even enrich them with AR-based trial versions. This makes it easier for casual users to try out a product, add it to the cart, and close the browser without completing the purchase.
Most customers window shop and abruptly abandon their shopping cart. They look but do not buy. The item remains in the cart for a long time before they realize they need to complete the purchase.
Is window shopping bad for business? Not at all. Studies have found that 77% of casual browsers or window shoppers actually make impulse purchases while browsing on their mobile. However, it takes a little nudge to convert those abandoned carts into completed orders.
How to solve it?
Strategically timed exit-intent popups can help with this. For example, a user who wants to close the window could move their mouse arrow towards the close button. Or, a user who has spent a lot of time on the page but hasn't interacted with it in any way could be shown a pop-up to trigger an action.
These pop-ups could contain messages about discounts, bundle offers, loyalty rewards, etc. that can convert the window shopper into an impulse buyer.
The solution starts with understanding the different factors that lead to cart abandonment and how to address them. Let's get into that discussion.
Reasons for shopping cart abandonment
Across the world, from Asia to America, customer preferences and spending patterns vary considerably, but the reasons that lead to shopping cart abandonment during online shopping follow a consistent pattern.
Online window shopping offers the same hedonic shopping uk number list experience as real window shopping in a mall or retail store. In fact, it's more convenient and cost-effective.
In addition, online stores go a step further to showcase their products in 360-degree angles, video thumbnails , and even enrich them with AR-based trial versions. This makes it easier for casual users to try out a product, add it to the cart, and close the browser without completing the purchase.
Most customers window shop and abruptly abandon their shopping cart. They look but do not buy. The item remains in the cart for a long time before they realize they need to complete the purchase.
Is window shopping bad for business? Not at all. Studies have found that 77% of casual browsers or window shoppers actually make impulse purchases while browsing on their mobile. However, it takes a little nudge to convert those abandoned carts into completed orders.
How to solve it?
Strategically timed exit-intent popups can help with this. For example, a user who wants to close the window could move their mouse arrow towards the close button. Or, a user who has spent a lot of time on the page but hasn't interacted with it in any way could be shown a pop-up to trigger an action.
These pop-ups could contain messages about discounts, bundle offers, loyalty rewards, etc. that can convert the window shopper into an impulse buyer.