Identify key segments to create
Posted: Sun Dec 22, 2024 4:51 am
Once you have decided on your email marketing tactic, the next step is to identify and create the necessary segments. Common types of segments to group your customers by include:
Behavioural e.g. shopping habits or social media use
Geographic e.g location
Technographic e.g. smartphone vs laptop users
Psychographic e.g. personality or attitude
Demographic e.g. age, income, or gender
Needs-based e.g. relevant to specific needs
Customer lifecycle stage e.g. new or returning customers
Depending on the taiwan telephone number information you need to create these segments, there are several ways the required data can be gathered. Some information will already be included in the details a customer gave when they subscribed, such as their age, gender, and location. Some will need determining from more in-depth research, such as surveys, questionnaires, or conducting focus group interviews.
This information becomes particularly useful when it comes to upsells and offers. For example, you wouldn’t send offers and family discounts on baby products or toys to a customer you know to be single and childless.
Send your email communications
Invest in an email marketing platform that has all of the features required to do your campaign justice. A platform with substantial automation capabilities will be worth its weight in gold for several reasons. The major benefit to using automated workflows to send out your emails is the time and energy it will save you in the long run - automation allows for emails to be sent automatically in response to specific events, e.g. cart abandonment, and removes the need for manual messaging.
Behavioural e.g. shopping habits or social media use
Geographic e.g location
Technographic e.g. smartphone vs laptop users
Psychographic e.g. personality or attitude
Demographic e.g. age, income, or gender
Needs-based e.g. relevant to specific needs
Customer lifecycle stage e.g. new or returning customers
Depending on the taiwan telephone number information you need to create these segments, there are several ways the required data can be gathered. Some information will already be included in the details a customer gave when they subscribed, such as their age, gender, and location. Some will need determining from more in-depth research, such as surveys, questionnaires, or conducting focus group interviews.
This information becomes particularly useful when it comes to upsells and offers. For example, you wouldn’t send offers and family discounts on baby products or toys to a customer you know to be single and childless.
Send your email communications
Invest in an email marketing platform that has all of the features required to do your campaign justice. A platform with substantial automation capabilities will be worth its weight in gold for several reasons. The major benefit to using automated workflows to send out your emails is the time and energy it will save you in the long run - automation allows for emails to be sent automatically in response to specific events, e.g. cart abandonment, and removes the need for manual messaging.