Confirmation emails
If a customer places an email list providers in france order, signs up to your newsletter, or signs up to receive a notification when an item’s back in stock, they can be sent an automated confirmation email. This is standard practice and is something you should be doing to build trust in your customers.
Post-purchase workflows
Post-purchase workflows are a series of emails that are sent to a customer once they’ve placed an order. It starts with the confirmation email, which can then be followed up by a shipping update, delivery notifications, customer feedback requests, and future product updates and changes. You can also send cross and upselling emails with offers, reorder reminders, product education information and details about loyalty programmes.
This ensures a positive customer experience that remains relevant to the customer. It also builds trust and loyalty and ensures you’re providing personalised and open communication that they’re interested in receiving and engaging with.
Abandoned cart emails
As many as 85% of potential customers in the UK add items to their shopping cart but don’t follow through with the purchase. Emails can be automated to encourage orders to be completed, which can be personalised with offers and discounts, such as 10% off or free shipping. This can be an efficient and cost-effective way to increase sales and the ROI of your automated email marketing strategy.