While email blasts aren’t the australia contact data most effective strategy to use every time your brand wants to send an email to your customers, it is useful when applied to certain campaigns. Due to a relative lack of personalisation, they’re useful for sending information that is relevant to a wide variety of customers. This could include:
Newsletters
Product launches
Announcements
Customer surveys
Holiday greetings
Limited time or flash sales
Blast emails may also be used for other types of communication, including internal company updates, fundraising campaign updates or political campaign updates.
Are email blasts outdated?
Depending on who you ask, you might get a variety of answers as to whether or not email blasts are outdated. Some will say no, many will say yes, and everyone else will likely say a variation of yes, but…
Those who say yes, but are more than likely the ones who are using email blasts in the right way. They’re unlikely to be the ones sending regular blast emails and whittling down their subscriber list in the process (which will undoubtedly be the case for those who said no). They’ll send it to make announcements that are time-sensitive and apply to the vast majority of their email list.