Step 1: Connect your Facebook Page to Meta Business Suite (formerly Facebook Business Manager)
Get started by visiting the Meta Business Suite website and logging in with your personal Facebook account. Meta Business Suite is the updated version of Facebook Business Manager.
Next, head to “Business Settings” and select “Pages” to link your Facebook page. You’ll be presented with options to add an existing Facebook page, create a new one, or request access to someone else’s page.
How to set up and navigate Facebook Ads Manager
Option three becomes relevant if you are part of a team and someone else has administrator privileges.
Step 2: Set up a Facebook Ads account (or validate an existing one)
Meta Business Suite offers a variety of tools to manage your marketing efforts, vietnam email address while Ad Manager specifically helps you run Facebook Ads .
To create your business manager account, navigate to “Business Settings” within Meta Business Suite and look for the “Ad Account” option under the “Accounts” section. Similar to managing Facebook pages, you can start a new ad account from scratch, validate an existing one, or request access from another admin.
How to set up and navigate Facebook Ads Manager
Subsequent actions vary depending on the selection you make. For example, if you choose to "Add an ad account," you'll need to enter your ad account ID. If you choose to "Create a new ad account," you'll need to provide your ad account name, time zone, and local currency.
Step 3: Add your team (if applicable) to your Facebook Ads account
If you're collaborating with a team, include them by navigating to "Ad Account Settings" within your Ads Manager and locating "Ad Account Roles."
How to set up and navigate Facebook Ads Manager
You have three access options available (accessible by clicking the drop-down button):
Administrators have full control and allow tasks such as creating ads, modifying payment methods, and managing admin permissions.
Advertisers can create and edit ads, access reports, but cannot modify payment information or existing permissions.
Analysts have limited access, restricted to viewing ads and accessing ad performance reports.
Meta provides a helpful table illustrating these permissions, helping you determine the appropriate role for each team member.
Step 4: Plan your campaign
Before you continue, please familiarize yourself with the Meta advertising account structure, which comprises three levels: campaign, ad set(s), and ad.
Campaign defines the type of campaign you want to run and represents the broader strategy.
Ad sets specify the target audience and frequency of your ads.
Ads are the content that your potential audience will see.