B2B or Industrial Strategic Marketing must work
Posted: Sat Dec 21, 2024 4:29 am
I keep coming across B2B Brand Ideas that are only worked on from a communication perspective, which ends up being completely incoherent.
Today's on B2B Branding in a different way. It must be able to ground the brand in the customer experience and not just on social networks.
Last week, in an article about B2B Rebranding, I reflected on the israel telephone directory need for an aesthetic impact (new corporate image, for example) to be seen in people, decisions, products, etc. Who should lead this? Without a doubt, the (global) B2B Marketing Strategy.
Because, we must not forget, every day we compete more for brain share than for market share.
Human-Brands-B2B
Who is the best supplier for a B2B company?
What is the value of market information? The vision of a B2B client in contact with the final consumer and the changes in trends?
Today's on B2B Branding in a different way. It must be able to ground the brand in the customer experience and not just on social networks.
Last week, in an article about B2B Rebranding, I reflected on the israel telephone directory need for an aesthetic impact (new corporate image, for example) to be seen in people, decisions, products, etc. Who should lead this? Without a doubt, the (global) B2B Marketing Strategy.
Because, we must not forget, every day we compete more for brain share than for market share.
Human-Brands-B2B
Who is the best supplier for a B2B company?
What is the value of market information? The vision of a B2B client in contact with the final consumer and the changes in trends?