topics and types of content for each buyer persona, at each specific step of the consumer journey, can improve a company’s content marketing approach and overall digital marketing decisions and tactics.
Developing this matrix is a challenge in itself. These comprehensive guides on content marketing strategy and SEO copywriting will provide you with the right context and tools to make the most of content that matches the buyer persona with the consumer journey.
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Final words
Knowing who your buyer persona is and who should buy your service/product is a basic element of any marketing strategy. Defining your buyer persona is one of the essential first steps to making better business, product, and marketing decisions and investments. Instead of guessing, take the time to take a data-driven approach to creating buyer persona profiles to implement more strategic and targeted marketing practices.
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Ricardo Mendoza Castro
Ricardo is the International Lead for Spain and Latin America at Semrush. He has experience in different international markets and is familiar with negotiations with cross-international stakeholders. Currently he is in charge of marketing for the Iberoamerican region.