oned cart email success
Posted: Sun Dec 22, 2024 3:59 am
rates at the highest, converting 3 times more than other automated emails.*
Mobile devices account for 43.5% of all email opens.*
Personalization improves email open rates: emails with personalized subject lines see a 20.66% open rate compared to 19.57% for non-personalized ones.*
The average open rate across various industries shows variation, with faith-based organizations leading at 44.11% and technology services at the lower end at 18.34%.
email_marketing_statistics_infographic_4
Email User Behavior Statistics
How do your email subscribers behave when reading and engaging with emails? We’ve got some answers. Have a look at some data sets revealing about everyday subscriber engagement:
61% of all emails are read for 8 seconds or more. Almost a quarter (23.5%) of all emails get skimmed (an engagement of 2-8 seconds), and 15% of all messages get less than 2 seconds of their readers’ attention.*
38% of active users want emails to include product ratings, and 35% want to see offers based on past purchases.*
28% of email users check their email inbox more than 10 times a day, and 4% – less than daily. Overall, 65% of respondents noted checking their email more than 3 times daily.*
67% of consumers would provide an email address in exchange for free shipping or a 5$ gift card.*
77% of users report boredom as the main reason for checking emails.*
70% check their email in bed, and almost as many as the people who check after waking up.*
Of customers who opt-in for brand emails but mostly ignore them without unsubscribing, 37% are waiting for the right offer, and 24% say they plan to buy from the brand again.*
The average time spent reading an email increased from 10.4 seconds in 2018 to 13.4 seconds in 2020.*
As of 2023, the average email bounce rate is 2.3%.
email_marketing_statistics_infographic_5
Open Rate Statistics
When evaluating the success of any email marketing campaign, the first question is “How many people opened the email?”.
Here are some industry benchmarks and average email open rates by industry:
47% of email recipients open an email based on the subject line alone, and 69% of email recipients report email as spam based solely on the subject line.*
Emails with preheaders get an open rate of 32.95%. Personalized email marketing campaigns have an open rate of 30.26%.*
Out of the three types of email, automated emails philippines whatsapp number free
stand second behind transactional emails for unique open rates (41%), click rates (13%), and click-to-open rates (24%).*
email_marketing_statistics_infographic_3
Open Rates by Industry
Industry Open Rate Click Rate Bounce Rate
Education 41.56% 2.42% 8.89%
Dining & Food Services 35.05% 0.88% 8.18%
Real Estate 36.00% 1.41% 13.85%
Retail 35.65% 1.23% 8.48%
Expand
Click-Through Rate Statistics
The click-through rate (CTR) tells how many people clicked any of the links within your email. If you’re serious about link clicks, here are some statistics:
Internet marketing has the lowest average click-through rate (CTR) at 1.68%.*
Communications as an industry has the highest average CTR at 5.77%.*
In March and April 2020, CTR of promotional emails in the food and beverages industry increased from 1.68% to 2.78%. Travel, hospitality, and leisure saw a decrease in its CTR, from 1.44% in March to 1.31% in April.*
Emails linking to invoices and payments had the highest CTR at 25.7%. Link to a resource, such as a blog, had a CTR of 6.7%. Both links to offer and link to poll stood at 2.8%.*
Click-Through Rate Data and Trends
If the last section made you curious about the CTR trends in the future, we’ve got some deeper insights. Click-through rates depend on the industry, type of email, and several other factors.
Click-through Rate by Email Type
Type of Email Click-through Rate
Triggered emails 3.69%
Autoresponder emails 4.26%
Newsletters 2.13%
RSS emails 7.24%
Email Conversion Rate Statistics
Marketing professionals like us are mostly interested in conversions for evaluating a channel’s success. Let’s see what the data has to say about email conversion rates:
In 2021, the average email conversion rate was 15.2%. This rate peaked in 2018 when it was converting over 18.4% and has slightly been decreasing since then.*
Abandoned cart emails convert 3x more than other automated emails.*
You can reach these numbers too — with Sender, it’s easy and affordable.
ecommerce-template-sender-drag-and-drop-builder
Get Started For Free
Email Marketing ROI and Financial Impact
ROI tells us how our email marketing efforts are impacting the bottom line — revenues of the company. Let’s look at some statistics about email marketing revenue and how it is one of the most rewarding marketing channels.
Email Marketing ROI Statistics in 2025
The first email campaign, sent in 1978, generated $13 million in sales. Since then, companies have been enjoying great returns from email marketing campaigns. Here are some numbers about email marketing ROI:
Email marketing generates, on average, $36 for every dollar spent.*
18% of companies generate $70 in revenue for every 1 dollar spent.*
59% of marketers believe email is twice as effective in generating leads than other mediums like social media and PPC.*
Email marketing acquires 40 times more customers than Meta & X.com combined.*
What is the Average ROI for Email Marketing?
ROI (Return on Investment) is one of the most talked about email marketing metrics out there. According to research, email marketing offers an ROI of up to 3600% . However, it may vary based on the industry you work in.
Here’s the ROI from email marketing across some industries.
email_marketing_statistics_infographic_ROI
Email Marketing Content and Design Stats
Email is a popular channel to distribute content globally. It helps communicate directly with your audience. However, success depends on the way you write and design your emails.
Let’s look at some statistics highlighting the impact of email visuals on engagement.
Email Design and Content Statistics
If you’re curious about how you sh
Mobile devices account for 43.5% of all email opens.*
Personalization improves email open rates: emails with personalized subject lines see a 20.66% open rate compared to 19.57% for non-personalized ones.*
The average open rate across various industries shows variation, with faith-based organizations leading at 44.11% and technology services at the lower end at 18.34%.
email_marketing_statistics_infographic_4
Email User Behavior Statistics
How do your email subscribers behave when reading and engaging with emails? We’ve got some answers. Have a look at some data sets revealing about everyday subscriber engagement:
61% of all emails are read for 8 seconds or more. Almost a quarter (23.5%) of all emails get skimmed (an engagement of 2-8 seconds), and 15% of all messages get less than 2 seconds of their readers’ attention.*
38% of active users want emails to include product ratings, and 35% want to see offers based on past purchases.*
28% of email users check their email inbox more than 10 times a day, and 4% – less than daily. Overall, 65% of respondents noted checking their email more than 3 times daily.*
67% of consumers would provide an email address in exchange for free shipping or a 5$ gift card.*
77% of users report boredom as the main reason for checking emails.*
70% check their email in bed, and almost as many as the people who check after waking up.*
Of customers who opt-in for brand emails but mostly ignore them without unsubscribing, 37% are waiting for the right offer, and 24% say they plan to buy from the brand again.*
The average time spent reading an email increased from 10.4 seconds in 2018 to 13.4 seconds in 2020.*
As of 2023, the average email bounce rate is 2.3%.
email_marketing_statistics_infographic_5
Open Rate Statistics
When evaluating the success of any email marketing campaign, the first question is “How many people opened the email?”.
Here are some industry benchmarks and average email open rates by industry:
47% of email recipients open an email based on the subject line alone, and 69% of email recipients report email as spam based solely on the subject line.*
Emails with preheaders get an open rate of 32.95%. Personalized email marketing campaigns have an open rate of 30.26%.*
Out of the three types of email, automated emails philippines whatsapp number free
stand second behind transactional emails for unique open rates (41%), click rates (13%), and click-to-open rates (24%).*
email_marketing_statistics_infographic_3
Open Rates by Industry
Industry Open Rate Click Rate Bounce Rate
Education 41.56% 2.42% 8.89%
Dining & Food Services 35.05% 0.88% 8.18%
Real Estate 36.00% 1.41% 13.85%
Retail 35.65% 1.23% 8.48%
Expand
Click-Through Rate Statistics
The click-through rate (CTR) tells how many people clicked any of the links within your email. If you’re serious about link clicks, here are some statistics:
Internet marketing has the lowest average click-through rate (CTR) at 1.68%.*
Communications as an industry has the highest average CTR at 5.77%.*
In March and April 2020, CTR of promotional emails in the food and beverages industry increased from 1.68% to 2.78%. Travel, hospitality, and leisure saw a decrease in its CTR, from 1.44% in March to 1.31% in April.*
Emails linking to invoices and payments had the highest CTR at 25.7%. Link to a resource, such as a blog, had a CTR of 6.7%. Both links to offer and link to poll stood at 2.8%.*
Click-Through Rate Data and Trends
If the last section made you curious about the CTR trends in the future, we’ve got some deeper insights. Click-through rates depend on the industry, type of email, and several other factors.
Click-through Rate by Email Type
Type of Email Click-through Rate
Triggered emails 3.69%
Autoresponder emails 4.26%
Newsletters 2.13%
RSS emails 7.24%
Email Conversion Rate Statistics
Marketing professionals like us are mostly interested in conversions for evaluating a channel’s success. Let’s see what the data has to say about email conversion rates:
In 2021, the average email conversion rate was 15.2%. This rate peaked in 2018 when it was converting over 18.4% and has slightly been decreasing since then.*
Abandoned cart emails convert 3x more than other automated emails.*
You can reach these numbers too — with Sender, it’s easy and affordable.
ecommerce-template-sender-drag-and-drop-builder
Get Started For Free
Email Marketing ROI and Financial Impact
ROI tells us how our email marketing efforts are impacting the bottom line — revenues of the company. Let’s look at some statistics about email marketing revenue and how it is one of the most rewarding marketing channels.
Email Marketing ROI Statistics in 2025
The first email campaign, sent in 1978, generated $13 million in sales. Since then, companies have been enjoying great returns from email marketing campaigns. Here are some numbers about email marketing ROI:
Email marketing generates, on average, $36 for every dollar spent.*
18% of companies generate $70 in revenue for every 1 dollar spent.*
59% of marketers believe email is twice as effective in generating leads than other mediums like social media and PPC.*
Email marketing acquires 40 times more customers than Meta & X.com combined.*
What is the Average ROI for Email Marketing?
ROI (Return on Investment) is one of the most talked about email marketing metrics out there. According to research, email marketing offers an ROI of up to 3600% . However, it may vary based on the industry you work in.
Here’s the ROI from email marketing across some industries.
email_marketing_statistics_infographic_ROI
Email Marketing Content and Design Stats
Email is a popular channel to distribute content globally. It helps communicate directly with your audience. However, success depends on the way you write and design your emails.
Let’s look at some statistics highlighting the impact of email visuals on engagement.
Email Design and Content Statistics
If you’re curious about how you sh