A Brief History of Pantone Color of the Year

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A Brief History of Pantone Color of the Year
Staying on top of trends is challenging in the competitive and ever-growing industry. But if you take advantage of Pantone’s color of the year, there’s a good chance you’ll come out on top!

Before we talk about the invigorating Viva Magenta, let’s take a trip down memory lane and review some of the most iconic Pantone colors of the year! Check them out below:

2000: Cerulean Blue
There’s no other color that perfectly represents the start of the millennium india telegram Cerulean Blue. As the color of the sky on a serene, crystal-clear day, the first Pantone color of the year represents restful, peaceful, and relaxing times.

During that time, Pantone highlighted that blue was the leading color in the design industry and that looking at the shade reduces heart rates and blood pressure. Since then, many companies have used the year’s color to appear modern and trendy.

According to color psychology, if you want your audience to see your business as trustworthy, blue is the perfect color to use, representing trust, security, loyalty, and calmness, which is ideal for building brand awareness.

2010: Turquoise
With the perfect combination of the serenity of blue and the refreshing quality of green, 2010 soothingly welcomed Turquoise.

As a comforting escape from the everyday troubles of the world, Turquoise restores a sense of well-being. Since announcing the year’s color, brands with turquoise logos have dominated the market.

2012: Tangerine Tango
Tangerine tango logos is the answer you’re looking for if you want a company logo that creates excitement and promotes energy with sophistication.

Combining the adrenaline rush brought by the color red and the warmth of yellow, the Tangerine Tango forms a high-visibility magnetic hue that gives off heat and energy to its viewers.

This shade of vibrant reddish orange continues to provide the energy boost a company needs to recharge and move forward in 2012.