Steps to perform an effective advertising audit
Posted: Sat Dec 21, 2024 4:27 am
Online reputation audit : in this case, an assessment is made of the brand's reputation in digital media, which includes everything from managing and analyzing customer opinions to responding to comments and criticisms on social networks, forums or media where possible.
Compliance audit : This audit is carried out to ensure that all advertising campaigns comply with the legal and ethical regulations of the website or platform on which the ads are being launched.
The ultimate goal should be to have a general analysis of the advertisin philippines whatsapp number free g campaign , as it is the best way to detect what is working and what needs to be improved.
Considering the types of audits that exist, for any of them to be truly effective, the following steps must be considered:
1. Initial analysis: review of current campaigns
First of all, both past campaigns and current active campaigns must be reviewed, analyzing the objectives of each one, whether or not they were well defined; the messages used , both what was said and how it was said; the segmentation that was applied to reach the true target audience; and the channels or media that were chosen .
Compliance audit : This audit is carried out to ensure that all advertising campaigns comply with the legal and ethical regulations of the website or platform on which the ads are being launched.
The ultimate goal should be to have a general analysis of the advertisin philippines whatsapp number free g campaign , as it is the best way to detect what is working and what needs to be improved.
Considering the types of audits that exist, for any of them to be truly effective, the following steps must be considered:
1. Initial analysis: review of current campaigns
First of all, both past campaigns and current active campaigns must be reviewed, analyzing the objectives of each one, whether or not they were well defined; the messages used , both what was said and how it was said; the segmentation that was applied to reach the true target audience; and the channels or media that were chosen .