Puma, Twitter and Swarovski: Brand logos come to life like wild animals thanks to AI

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Unsurprisingly, some companies have already turned to artificial intelligence (AI) to explore what the logos of the most recognized brands would look like if the animals depicted in them were brought to life thanks to this technology.

It is very difficult to work with children or animals to create logos or photographs, because they do not stay still. But this is nothing for artificial intelligence, which can transform an animal drawn in a logo into a completely realistic animal.

This is what the logos of the most famous brands would look like if their animals came to life thanks to AI
So a LinkedIn user, Jesús Serrano , decided to test four tools (including Midjourney ) to see what the strengths and weaknesses of artificial intelligence are for creating realistic animal logos.


According to Jesus Castro, in the AI ​​challenge he embarked on an exciting journey to bring iconic brand logos based on animals to life , achieving astonishing realism. During the process, experimenting with various AI models, he encountered the difficult task of selecting the best results.

Jesus admits that achieving an outstanding initial result in each logo was a challenge in itself. Finding the right photograph, the right pose, perspective and energy of the animal to faithfully imitate the logo required extraordinary effort and precision.

How will AI imagine the Ferrari or Puma logo?

1. Ferrari
Ferrari decides to take its iconic logo horse to the next level by transforming it into a majestic , oversized creature , covered in black fur and striking the same signature pose, but now over a body of water. Thanks to artificial intelligence, the iconic red color turns into an orange sky , while the distinctive green transforms into a sprawling meadow covered in lush grass.

Ferrari IA logo
2. PUMA
Artificial intelligence brings back the iconic puma from the renowned logo and gives it a realistic transformation. Now, the feline comes to life by leaping from an imposing rock, emulating the same dynamic pose as the original logo.

Puma logos IA
3. Twitter
Artificial intelligence transforms Twitter's bluebird into a realistic hummingbird. The bird is shown in flight, with its wings outstretched and tilted slightly upwards. It retains its famous blue feather color , which makes the animal truly recognizable.

twitter logo ia
4. Swarovski
The essence of elegance and whiteness lives on in the famous Swarovski swan. Using artificial intelligence, this famous swan undergoes a transformation into a lifelike animal, now swimming on the waters inside a cave. The result is a fusion of beauty and realism that highlights the majesty of the iconic Swarovski swan.

Swarovski logos IA
5. Lacoste
The humble logo of the renowned Lacoste brand undergoes a complete transformation. The intervention of artificial intelligence brings to life a completely different vision: an imposing predator , a dangerous crocodile lurking on the riverbank, patiently waiting for prey to approach. This new representation contrasts drastically with the characteristic branding, offering a striking and distinct image.

lacoste logos ia
6. WWF
Artificial intelligence takes the brand’s iconic panda bear and puts it through a transformation that results in a lifelike animal. The adorable little bear turns into a stunning panda, whose eyes capture attention as it looks directly into the camera. This new realistic representation of the panda brings a sense of authenticity and fascination to the original logo.

WWF IA logos
7. Abercrombie
Artificial intelligence once again demonstrates its precision by transforming the Abercrombie logo into a majestic moose, while maintaining the signature stance of the original design. The AI ​​manages to capture the moose’s imposing presence by adapting its distinctive features and powerful presence to the brand’s logo. This change infuses the logo with new energy and personality, highlighting the connection to nature and the strength of the moose symbol.

abercrombie ia logo
8. QANTAS
A well-known airline from Australia is also making this change. Using AI, the iconic kangaroo is transformed malaysia number screening into a realistic animal maintaining its iconic posture, jumping across the vast savannah. This change gives a new impetus to the logo , maintaining the connection with the Australian identity and highlighting the airline's adventurous and energetic spirit .

qantas ia logo
9. Bacardi
The brand ’s logo undergoes a radical transformation by turning the bat into a giant, imposing animal. The new rendering shows the animal backlit, creating a captivating visual effect where it appears to be leaping over the viewer. This striking reinterpretation of the logo conveys a sense of grandeur and power, capturing attention and creating a lasting impression on those who see it.

Bacardi
10. BP
AI takes the simple two-color sunflower logo and transforms it into a completely new flower. The sunflower becomes a magnificent, colorful flower, of enormous dimensions, that retains the two colors of the original, but now with striking realism. AI adds details such as shadows that give depth and life to the new representation of the flower, creating a captivating image that stands out for its beauty.