Today, there are 1.1 mobile phones per inhabitant in France. Based on this observation, telegram data the mobile experience is becoming a major issue for all companies. Highly developed in B2C, B2B is struggling to find its place in this marketing strategy. However, studies on mobile usage, including that of Deloitte, show that mobile is catching up with other devices.
In the B2B sector, a strategy around the mobile experience is increasingly necessary. Decision-makers are increasingly running after time and are not always at their desks. Smartphone usage is higher than average for them. Therefore, if your actions do not take the mobile experience into account, your various marketing actions will not have maximum impact. This is why it is important to have an omnichannel strategy in order to meet all of your customers' expectations. Because yes, you may have the best content in the world if it is not seen, it will not generate leads.
We can already understand that the mobile experience is of strategic importance to increase your sales. In addition, millennials and generation Z are pushing in this direction and favor the use of mobile in their research.
Whether in France or anywhere else, mobile usage is increasing or even exceeding other devices. Consequently, the increase in mobile usage in a personal or professional context requires companies to position themselves. Let's see together how mobile usage impacts our daily lives from a global and then French perspective.