Ukuqonda Izilinganiso Ze-Klaviyo Zokukhula Kwebhizinisi
Posted: Tue Aug 12, 2025 4:15 am
Ayini ama-Klaviyo Benchmarks?
I-Klaviyo iyithuluzi elidumile elisiza amabhizinisi ukuthi axhumane namakhasimende awo ngokumaketha nge-imeyili nange-SMS.Amabhentshimakhi ku-Klaviyo afana namazinga noma amaphuzu okubhekisela kuwo. Lawa mazinga akusiza ukuthi uqonde ukuthi imizamo yakho yokumaketha isebenza kanjani uma kuqhathaniswa neminye embonini yakho.Kucabange njengokuqhathanisa izikolo zakho zokuhlolwa nesilinganiso samaphuzu ofunda nabo ekilasini. Ikunikeza umbono wokuthi wenza kahle noma kukhona lapho okumele uthuthuke khona.
Lawa mabhentshimakhi asekelwe kudatha evela kumabhizinisi amaningi asebenzisa i-Klaviyo. Le datha iqoqwe ngomkhakha, usayizi webhizinisi, nezinye izici. Ngokubheka lawa mabhentshimakhi, ungabona amanani amaphakathi okuvula ama-imeyili, amanani okuchofoza, amanani okuguqulwa, nokuningi.Lolu lwazi lungaba yigugu kakhulu. Kukusiza ukuthi uzibekele imigomo engokoqobo yemikhankaso yakho yokumaketha. Ngaphezu kwalokho, ikuvumela ukuthi ukhombe izindawo lapho ungase usalele khona noma wenze kahle kakhulu.
Kungani I-Klaviyo Benchmarks Ibalulekile?
Ukuqonda amabhentshimakhi e-Klaviyo kubalulekile Uhlu lwamaselula oMfowethu ngezizathu ezimbalwa. Okokuqala, zinikeza umongo wokusebenza kwakho. Izinga eliphezulu elivulekile lingase libonakale lilihle ngokwalo. Kodwa-ke, uma ibhentshimakhi yomkhakha wakho iphakeme kakhulu, iphakamisa ukuthi kusenendawo yokuthuthukisa ukusebenzelana kwakho kwe-imeyili. Okwesibili, ama-benchmarks angakusiza ukuthi ubone amathuba okukhula.Uma izinga lokuchofoza kwakho liphansi kune-benchmark, kungase kudingeke ukuthi ubuyekeze okuqukethwe kwe-imeyili yakho noma ushayele esenzweni.
Ngaphezu kwalokho, amabhentshimakhi angakusiza ukuthi uzibekele imigomo engokoqobo nefinyelelekayo.Esikhundleni sokuvele uqagele ukuthi kufanele kube yini izinga lokuguqulwa elihle, ungabheka isilinganiso samabhizinisi afana nelakho. Lokhu kukuvimbela ekubekeni okulindelekile okungenangqondo noma ukudumazeka ngenxa yemiphumela empeleni engaphakathi kwebanga elivamile. Ukwengeza, ngokulandelela ukusebenza kwakho ngokumelene namabhentshimakhi ngokuhamba kwesikhathi, ungakwazi ukukala ukusebenza kahle kwezinguquko ozenzayo kuqhinga lakho lokumaketha. Ngakho-ke, ama-benchmarks ayithuluzi elibalulekile lokuthuthukisa okuqhubekayo.
Amabhentshimakhi angukhiye we-Klaviyo okufanele uwalandelele
Kunamamethrikhi angukhiye ambalwa u-Klaviyo awanikeza amabhentshimakhi. Ukunaka lokhu kuzokunikeza ukuqonda okuhle kokusebenza kwakho kokumaketha.
Isilinganiso sokuvula se-imeyili
Izinga elivulekile iphesenti labantu abavula ama-imeyili akho enanini eliphelele labantu abawatholile.Izinga eliphezulu elivulekile ngokuvamile lisho ukuthi izihloko zakho ziyaphoqa futhi izethameli zakho zinentshisekelo kokuqukethwe kwakho. Isibonelo, uma uthumela ama-imeyili ayi-100 futhi abantu abangu-25 bawavule, izinga lakho elivulekile lingu-25%. Kodwa-ke, ukwazi isilinganiso esimaphakathi esivulekile semboni yakho kuzokutshela uma u-25% muhle, isilinganiso, noma ngaphansi kwesigaba.
Isilinganiso Sokuchofoza Nge-imeyili (CTR)
Izinga lokuchofoza iphesenti labantu abachofoza isixhumanisi esingaphakathi kwe-imeyili yakho enanini eliphelele labantu abavule i-imeyili. I-CTR enhle ikhombisa ukuthi okuqukethwe kwe-imeyili yakho kuyaheha futhi kuhambisana nezithameli zakho. Isibonelo, uma abantu abangu-25 bevula i-imeyili yakho futhi abangu-5 kubo bachofoza kusixhumanisi, i-CTR yakho ingu-20% (5 ihlukaniswe ngo-25). Ukuqhathanisa i-CTR yakho namabhentshimakhi embonini kungakusiza uqonde uma ukubiza kwakho esenzweni kusebenza kahle.
Izinga Lokuguqulwa
Izinga lokuguqulwa lingamaphesenti abantu abaqeda isenzo esifiselekayo ngemva kokuchofoza isixhumanisi ku-imeyili yakho.Lesi senzo kungaba ukuthenga, ukubhalisela incwadi yezindaba, noma ukulanda insiza. Isibonelo, uma abantu abangu-5 bechofoza isixhumanisi ku-imeyili yakho futhi oyedwa wabo athenga, izinga lakho lokuguqulwa kuleyo imeyili lingu-20% (1 ihlukaniswa ngo-5). Ukulandelela izinga lakho lokuguqulwa ngokumelene namabhentshimakhi kubalulekile ukuze uqonde i-ROI (ukubuyisela ekutshalweni kwezimali) yemizamo yakho yokumaketha ye-imeyili.
I-Bounce Rate
Izinga lokugxuma lingamaphesenti ama-imeyili angathunyelwanga ebhokisini lokungenayo lomamukeli.Kunezinhlobo ezimbili eziyinhloko zokugxuma: ama-bounces athambile nama-bounces aqinile. Amabhampa athambile ngokuvamile ayizinkinga zesikhashana, njengebhokisi lokungenayo eligcwele. Ukubhampa kanzima kubonisa inkinga engapheli, njengekheli le-imeyili elingekho. Izinga eliphezulu lokugxuma lingaba nomthelela omubi kwisithunzi sakho somthumeli. Ngakho-ke, kubalulekile ukugcina izinga lakho lokugxuma lingaphansi kwebhentshimakhi yomkhakha ngokuhlanza njalo uhlu lwakho lwe-imeyili.
Izinga lokuzikhipha ohlwini
Izinga lokuzikhipha ohlwini lingamaphesenti abantu abakhetha ukuyeka ukuthola ama-imeyili avela kuwe ngemva kokuthola i-imeyili ethile.Yize okunye ukuzikhipha ohlwini kungokwemvelo, izinga eliphezulu lokuzikhipha ohlwini elingaguquki lingase libonise ukuthi okuqukethwe kwakho akuhambisani nezithameli zakho noma ukuthi ubathumela i-imeyili njalo. Ukwengamela izinga lakho lokuzikhipha ohlwini ngokumelene namabhentshimakhi kungakusiza ukuthi ubone izinkinga ezingaba khona ngecebo lakho lokumaketha le-imeyili.
Ungawasebenzisa Kanjani Amabhentshimakhi e-Klaviyo Ngokuphumelelayo
Ukuze usebenzise amabhentshimakhi e-Klaviyo ngempumelelo, landela lezi zinyathelo:
Zihlonze Imboni Yakho
I-Klaviyo ivame ukuhlinzeka ngezilinganiso eziqondile ezimbonini ezahlukene.Qiniseka ukuthi uqhathanisa ukusebenza kwakho namabhentshimakhi ahambisana nebhizinisi lakho. Lokhu kuzokunikeza isithombe esinembe kakhudlwana sokuthi wenza kanjani. Isibonelo, amabhentshimakhi esitolo se-e-commerce esithengisa izingubo angase ahluke kulezo zenkampani yesofthiwe.
Segment Idatha Yakho
Uma ibhizinisi lakho libhekelela izinhlobo ezihlukene zamakhasimende noma linemigqa ehlukahlukene yomkhiqizo, cabanga ukuhlukanisa idatha yakho ye-Klaviyo. Bese, qhathanisa amabhentshimakhi engxenye ngayinye. Lokhu kungaveza imininingwane ebalulekile yokuthi yiziphi izingxenye ezisebenza kahle futhi ezidinga ukunakwa okwengeziwe.Isibonelo, ungase ubone amazinga ahlukene okuzibandakanya amakhasimende amasha ngokumelene namakhasimende aphindayo.
Landelela ukusebenza kwakho ngokuhamba kwesikhathi
Ungamane ubheke amabhentshimakhi kanye. Landelela njalo amamethrikhi akho angukhiye futhi uwaqhathanise namabhentshimakhi ngokuhamba kwesikhathi.Lokhu kuzokusiza ubone amathrendi futhi ulinganise umthelela wanoma yiziphi izinguquko ozenzayo kuqhinga lakho lokumaketha. Isibonelo, uma ubuyekeza izifanekiso ze-imeyili yakho, qapha ukuthi izinga lakho lokuvula nokuchofoza liyathuthuka yini uma liqhathaniswa nebhentshimakhi yangaphambilini.
I-Klaviyo iyithuluzi elidumile elisiza amabhizinisi ukuthi axhumane namakhasimende awo ngokumaketha nge-imeyili nange-SMS.Amabhentshimakhi ku-Klaviyo afana namazinga noma amaphuzu okubhekisela kuwo. Lawa mazinga akusiza ukuthi uqonde ukuthi imizamo yakho yokumaketha isebenza kanjani uma kuqhathaniswa neminye embonini yakho.Kucabange njengokuqhathanisa izikolo zakho zokuhlolwa nesilinganiso samaphuzu ofunda nabo ekilasini. Ikunikeza umbono wokuthi wenza kahle noma kukhona lapho okumele uthuthuke khona.
Lawa mabhentshimakhi asekelwe kudatha evela kumabhizinisi amaningi asebenzisa i-Klaviyo. Le datha iqoqwe ngomkhakha, usayizi webhizinisi, nezinye izici. Ngokubheka lawa mabhentshimakhi, ungabona amanani amaphakathi okuvula ama-imeyili, amanani okuchofoza, amanani okuguqulwa, nokuningi.Lolu lwazi lungaba yigugu kakhulu. Kukusiza ukuthi uzibekele imigomo engokoqobo yemikhankaso yakho yokumaketha. Ngaphezu kwalokho, ikuvumela ukuthi ukhombe izindawo lapho ungase usalele khona noma wenze kahle kakhulu.
Kungani I-Klaviyo Benchmarks Ibalulekile?
Ukuqonda amabhentshimakhi e-Klaviyo kubalulekile Uhlu lwamaselula oMfowethu ngezizathu ezimbalwa. Okokuqala, zinikeza umongo wokusebenza kwakho. Izinga eliphezulu elivulekile lingase libonakale lilihle ngokwalo. Kodwa-ke, uma ibhentshimakhi yomkhakha wakho iphakeme kakhulu, iphakamisa ukuthi kusenendawo yokuthuthukisa ukusebenzelana kwakho kwe-imeyili. Okwesibili, ama-benchmarks angakusiza ukuthi ubone amathuba okukhula.Uma izinga lokuchofoza kwakho liphansi kune-benchmark, kungase kudingeke ukuthi ubuyekeze okuqukethwe kwe-imeyili yakho noma ushayele esenzweni.
Ngaphezu kwalokho, amabhentshimakhi angakusiza ukuthi uzibekele imigomo engokoqobo nefinyelelekayo.Esikhundleni sokuvele uqagele ukuthi kufanele kube yini izinga lokuguqulwa elihle, ungabheka isilinganiso samabhizinisi afana nelakho. Lokhu kukuvimbela ekubekeni okulindelekile okungenangqondo noma ukudumazeka ngenxa yemiphumela empeleni engaphakathi kwebanga elivamile. Ukwengeza, ngokulandelela ukusebenza kwakho ngokumelene namabhentshimakhi ngokuhamba kwesikhathi, ungakwazi ukukala ukusebenza kahle kwezinguquko ozenzayo kuqhinga lakho lokumaketha. Ngakho-ke, ama-benchmarks ayithuluzi elibalulekile lokuthuthukisa okuqhubekayo.
Amabhentshimakhi angukhiye we-Klaviyo okufanele uwalandelele
Kunamamethrikhi angukhiye ambalwa u-Klaviyo awanikeza amabhentshimakhi. Ukunaka lokhu kuzokunikeza ukuqonda okuhle kokusebenza kwakho kokumaketha.
Isilinganiso sokuvula se-imeyili
Izinga elivulekile iphesenti labantu abavula ama-imeyili akho enanini eliphelele labantu abawatholile.Izinga eliphezulu elivulekile ngokuvamile lisho ukuthi izihloko zakho ziyaphoqa futhi izethameli zakho zinentshisekelo kokuqukethwe kwakho. Isibonelo, uma uthumela ama-imeyili ayi-100 futhi abantu abangu-25 bawavule, izinga lakho elivulekile lingu-25%. Kodwa-ke, ukwazi isilinganiso esimaphakathi esivulekile semboni yakho kuzokutshela uma u-25% muhle, isilinganiso, noma ngaphansi kwesigaba.
Isilinganiso Sokuchofoza Nge-imeyili (CTR)
Izinga lokuchofoza iphesenti labantu abachofoza isixhumanisi esingaphakathi kwe-imeyili yakho enanini eliphelele labantu abavule i-imeyili. I-CTR enhle ikhombisa ukuthi okuqukethwe kwe-imeyili yakho kuyaheha futhi kuhambisana nezithameli zakho. Isibonelo, uma abantu abangu-25 bevula i-imeyili yakho futhi abangu-5 kubo bachofoza kusixhumanisi, i-CTR yakho ingu-20% (5 ihlukaniswe ngo-25). Ukuqhathanisa i-CTR yakho namabhentshimakhi embonini kungakusiza uqonde uma ukubiza kwakho esenzweni kusebenza kahle.
Izinga Lokuguqulwa
Izinga lokuguqulwa lingamaphesenti abantu abaqeda isenzo esifiselekayo ngemva kokuchofoza isixhumanisi ku-imeyili yakho.Lesi senzo kungaba ukuthenga, ukubhalisela incwadi yezindaba, noma ukulanda insiza. Isibonelo, uma abantu abangu-5 bechofoza isixhumanisi ku-imeyili yakho futhi oyedwa wabo athenga, izinga lakho lokuguqulwa kuleyo imeyili lingu-20% (1 ihlukaniswa ngo-5). Ukulandelela izinga lakho lokuguqulwa ngokumelene namabhentshimakhi kubalulekile ukuze uqonde i-ROI (ukubuyisela ekutshalweni kwezimali) yemizamo yakho yokumaketha ye-imeyili.
I-Bounce Rate
Izinga lokugxuma lingamaphesenti ama-imeyili angathunyelwanga ebhokisini lokungenayo lomamukeli.Kunezinhlobo ezimbili eziyinhloko zokugxuma: ama-bounces athambile nama-bounces aqinile. Amabhampa athambile ngokuvamile ayizinkinga zesikhashana, njengebhokisi lokungenayo eligcwele. Ukubhampa kanzima kubonisa inkinga engapheli, njengekheli le-imeyili elingekho. Izinga eliphezulu lokugxuma lingaba nomthelela omubi kwisithunzi sakho somthumeli. Ngakho-ke, kubalulekile ukugcina izinga lakho lokugxuma lingaphansi kwebhentshimakhi yomkhakha ngokuhlanza njalo uhlu lwakho lwe-imeyili.
Izinga lokuzikhipha ohlwini
Izinga lokuzikhipha ohlwini lingamaphesenti abantu abakhetha ukuyeka ukuthola ama-imeyili avela kuwe ngemva kokuthola i-imeyili ethile.Yize okunye ukuzikhipha ohlwini kungokwemvelo, izinga eliphezulu lokuzikhipha ohlwini elingaguquki lingase libonise ukuthi okuqukethwe kwakho akuhambisani nezithameli zakho noma ukuthi ubathumela i-imeyili njalo. Ukwengamela izinga lakho lokuzikhipha ohlwini ngokumelene namabhentshimakhi kungakusiza ukuthi ubone izinkinga ezingaba khona ngecebo lakho lokumaketha le-imeyili.
Ungawasebenzisa Kanjani Amabhentshimakhi e-Klaviyo Ngokuphumelelayo
Ukuze usebenzise amabhentshimakhi e-Klaviyo ngempumelelo, landela lezi zinyathelo:
Zihlonze Imboni Yakho
I-Klaviyo ivame ukuhlinzeka ngezilinganiso eziqondile ezimbonini ezahlukene.Qiniseka ukuthi uqhathanisa ukusebenza kwakho namabhentshimakhi ahambisana nebhizinisi lakho. Lokhu kuzokunikeza isithombe esinembe kakhudlwana sokuthi wenza kanjani. Isibonelo, amabhentshimakhi esitolo se-e-commerce esithengisa izingubo angase ahluke kulezo zenkampani yesofthiwe.
Segment Idatha Yakho
Uma ibhizinisi lakho libhekelela izinhlobo ezihlukene zamakhasimende noma linemigqa ehlukahlukene yomkhiqizo, cabanga ukuhlukanisa idatha yakho ye-Klaviyo. Bese, qhathanisa amabhentshimakhi engxenye ngayinye. Lokhu kungaveza imininingwane ebalulekile yokuthi yiziphi izingxenye ezisebenza kahle futhi ezidinga ukunakwa okwengeziwe.Isibonelo, ungase ubone amazinga ahlukene okuzibandakanya amakhasimende amasha ngokumelene namakhasimende aphindayo.
Landelela ukusebenza kwakho ngokuhamba kwesikhathi
Ungamane ubheke amabhentshimakhi kanye. Landelela njalo amamethrikhi akho angukhiye futhi uwaqhathanise namabhentshimakhi ngokuhamba kwesikhathi.Lokhu kuzokusiza ubone amathrendi futhi ulinganise umthelela wanoma yiziphi izinguquko ozenzayo kuqhinga lakho lokumaketha. Isibonelo, uma ubuyekeza izifanekiso ze-imeyili yakho, qapha ukuthi izinga lakho lokuvula nokuchofoza liyathuthuka yini uma liqhathaniswa nebhentshimakhi yangaphambilini.