Why a Clean List Matters So Much
Think of your email list as a group of your best friends. You want to send them good news and fun stuff. If some of your friends never answer your calls or texts, you might stop trying to contact them so much. Your email list is the same. People who don't open your emails are like those friends. They are not engaged. "Target. Connect. Convert. Start with the best email leads at telemarketing data." A clean list is full of people who are active and interested. This means when you send an email, a lot of them will open it. This makes your "open rate" go up. A higher open rate tells email providers that your content is good. They then let more of your emails go into the main inbox. A good open rate also shows you that your marketing is working well.
After all, a clean list is a happy list. A happy list leads to a healthy business. This process isn't hard to do at all. Actually, it is quite simple. The benefits far outweigh the effort. Therefore, you should make this a regular practice. Moreover, it protects your brand's reputation. Bad emails can hurt your image. So, let’s begin this journey together. We will make your list shine.
Finding Who to Remove
You need to figure out who is not engaged. The best way to do this is by looking at who has not opened your emails in a long time. Klaviyo lets you create what is called a "segment." A segment is a group of people who fit certain rules you set. For our purpose, the rule will be "has not opened an email in a specific number of days." A good starting point is to look at people who have not opened an email in the last 90 or 120 days. This gives people enough time to get around to reading your emails. However, people who haven't opened an email in that long are very unlikely to start now.
You can also look at other things. For instance, you could look at people who have not clicked on a link. Or maybe people who haven't made a purchase. The goal is to find people who have shown no activity. Once you find these people, you will put them into a special segment. This segment will be your "unengaged" group. This is the group we will be working with to clean up your list. You can call this segment "Unengaged Subscribers."
The Re-Engagement Campaign
Before you delete people, you should give them one last chance. This is a very important step. You don't want to lose a potential customer who was just busy. This is called a "re-engagement campaign." It's a series of emails you send to your unengaged group. The emails should be short and to the point. They should ask the person if they still want to hear from you. The first email can say something like, "We miss you! Do you still want to get our emails?" It should have a button they can click to stay subscribed. If they click it, they get moved back to your main list. If they don't, they stay in the unengaged group.
You can send a second and even a third email. The second email can have a different subject line. Maybe something more direct. For example, "Are you still there?" The goal is to get a response. People who open and click are saved. People who don't are ready for the next step. Therefore, give them a good reason to stay. Offer a discount. Share an exclusive piece of content. Make them feel special. This is your final attempt to win them back. So, make it count.
A diagram showing the list cleaning process. It starts with a large, messy cloud of contacts. It then moves to a filter with "Engagement Rules" written on it. This filter separates the cloud into two smaller, cleaner clouds: one labeled "Engaged Subscribers" and the other "Unengaged Subscribers." The 'unengaged' cloud then has an arrow pointing to a 'bin' icon, representing removal. A small, dotted line with an arrow goes from 'unengaged' to 'engaged,' representing the re-engagement campaign.
Setting Up the Klaviyo Flow
Klaviyo makes this process easy with "flows." A flow is a series of automated actions. You can set up a flow for your re-engagement campaign. First, you will set the trigger for the flow. The trigger will be when someone enters your "Unengaged Subscribers" segment. After they enter, you will set a wait period. Maybe two days. Then, the first email will go out. After that email, you can add a "conditional split." This is a yes/no question for the flow. The question will be, "Did they open this email?" If yes, they are moved out of the flow and back to your main list. If no, they continue down the flow. Then, you can add another wait step. After that, a second email goes out. This process continues for your entire campaign.
This setup ensures that you are only sending these emails to the right people. It also ensures that the process is automatic. So, you don't have to manually check. Furthermore, it helps you manage your time better.
The Final Pruning
After your re-engagement campaign is over, you will have a group of people who still didn't respond. These are the people you will now remove. It is a big step, but it is necessary. In Klaviyo, you can go to your "Unengaged Subscribers" segment. You can then use the "suppress" function. Suppressing a profile means they will not get any more emails from you. It's like putting them on a "do not contact" list. Suppressing profiles is better than deleting them completely. This is because it keeps a record of them. This is useful for future data analysis. For example, you might want to know how many people you have had to suppress over time.
Before you suppress them, it is a good idea to create a list of these people. You can export them from Klaviyo. This gives you a backup. It is always smart to have a backup. After all, you can always upload them again if you ever need to. This is very unlikely, but it is a good safety measure to take. Finally, take a moment to look at your new, clean list. It will be smaller, but it will be stronger and more effective.
The Cycle of Cleaning
List cleaning is not a one-time thing. It is a process you should do often. You should plan to clean your list every few months. This keeps your list healthy and your marketing strong. It is like taking out the trash. If you don't do it, your house gets full of garbage. If you don't clean your list, it gets full of unengaged contacts. This can hurt your business in the long run. Regular cleaning ensures you are always talking to people who want to hear from you. It keeps your costs down and your results up. Therefore, make a plan for regular cleanings. Set a reminder in your calendar. Maybe every three or four months. Make it a part of your business routine.
The effort is minimal compared to the benefits. You will see better open rates, better click rates, and a happier email provider. A clean list also helps you in another way. It makes your marketing data more accurate. When you look at your results, you will know they are real. They won't be messed up by people who never open your emails. This helps you make better decisions. You can see which emails are really working. And you can create more of what works.
In conclusion, cleaning your Klaviyo list is a must-do. It saves money and improves your email performance. The steps are simple and easy to follow. First, find the unengaged people. Second, try to re-engage them. Third, remove the ones who don't respond. And finally, make it a regular habit. Your business will thank you. Now, go and make your list sparkle.