How to create a hashtag strategy

[nusaibatara]

ou're probably wondering if a competing salon or professional has an ad running on Facebook or Instagram.

We have good news for you! You can find out because this information is publicly available.

Facebook has its own ad library , where it displays all the ads that are country email list currently running. Here, you enter the name of the Facebook page in the search engine and you will immediately see the currently running ads.When it comes to hashtags, you should consider the strength of the hashtag, i.e. how many mentions/uses of it already exist. You can create a hashtag strategy by preparing a group of hashtags in advance. You can prepare them in notes on your phone , for example .

The hashtag structure could look like this:

1-2 hashtags that are yours, or represent your work or salon . For example, if your salon is called “Salón Patrícia” in that case, your main hashtag would be #salonpatricia – you should use this in every single post. It is a hashtag that represents your brand.
5-10 microhashtags
3-5 macro hashtags


What are micro and macro hashtags?
Microhashtags are community hashtags that have fewer than 100,000 tags.

Macro hashtags are those that have more than 100k or 500k. I recommend preferring micro hashtags. Why?

Because the chances are that with a lower number of photos and videos tagged with a microhashtag, your post won't get lost. If you tag your photo with the hashtag #hair, for example, which has a million tags, there's a high chance that your post will get lost.

For example, #hairdressing has “only” over 12,000 tags, so we can categorize it as a microhashtag. We also see related hashtags here, such as #support.



Search results for #hairdressing



Let’s look at #nails – again a microhashtag. Related hashtags you can add to your hashtag strategy #gellovenails #nails #manicure and more.



Search results for #nails