According to Ulta Beauty, within two weeks of using the updated feature

[bdjakaria76]

Snapchat users made $6 million in purchases and tried on products more than 30 million times.

MAC Cosmetics products were tried on 1.3 million times at a cost of $0.31 per try. In addition, the number of purchases among women increased 17 times, brand awareness increased 2.4 times, and purchase intent increased 9 times.
Using swipes and gestures, shoppers can browse and try on cosmetics, clothing, jewelry, and accessories – a technological alternative to shopping in offline stores. It is being used by a growing number of online brands that do not have physical locations, as well as traditional retailers seeking to attract a younger audience.


Snap is also making it easier to create AR products in Shopping phone number list Lenses. Last year, the company launched a free tool for this, but there were no ready-made templates. Now, Snap says, you can create an AR product in minutes with an update to its Lens Web Builder. The feature is currently only available to beauty brands, but will be rolling out to others in the coming months.

In recent months, Snap has been actively investing in the development of AR shopping and is looking to make it a more important part of the Snapchat experience.

Last year, the company updated Scan, a computer vision-based feature that lets users “scan” a product with their smartphone camera to learn more about it. Scan can also identify ingredients and then find recipes that use them.
Snap also acquired Fit Analytics, a startup that helps shoppers find clothes and shoes that fit them in online stores, for $124 million.

Last October, the company announced the launch of Arcadia Studio to develop AR technologies that can work on various platforms, including outside of Snapchat.
According to Snap, AR shopping seems to be catching on with younger audiences. During a beta test involving more than 30 brands, Snapchat users tried on products more than 250 million times. The feature increased purchase intent by 2.4 times and sales increased by 14%.

Over 200 million users interact with AR features on Snapchat every day, including those that are not related to shopping.

The development of AR technologies could also increase Snap's competitive advantage compared to companies that place more emphasis on video shopping, sales through influencers, and in-app purchases (such as Instagram).

Snap also hopes that Lens targeting features will help companies boost ad revenue, which has been hit by Apple's privacy updates, which led to Snap's third-quarter 2021 revenue falling short of Wall Street expectations of $1.07 billion, down from the $1.10 billion it had forecast.