Studies show that a lead nurturing strategy can increase a company's sales volume by 50% through online contacts.
And this happens at a cost 33% lower than acquiring new customers, according to data from Forrester Research.
In addition to increasing opportunities and conversions, and reducing Customer Acquisition Cost (CAC), this strategy brings a series of advantages.
Ease and time savings for professionals
Automating the lead nurturing process allows you to create emails in advance email list and schedule them to be sent periodically to leads with similar profiles.
This eliminates the need for direct involvement from the Marketing and Sales teams of an nr33 training company to send content suggestions to leads, saving time and making the process more affordable.
Sending targeted and relevant emails
It is important to be aware that sending emails automatically does not mean that the messages must be generic, so:
Emails are extremely targeted;
The content must be related to what was downloaded;
The material must be relevant to the moment;
It is the first message sent after downloading the content.
Engagement results are better with this precision in content, which addresses customer questions and needs based on their profile and behavior.
Organized follow-up
With automated email sending, the salesperson doesn't need to worry about keeping in touch with leads daily to sell power generators .
This process takes on this task, avoiding possible failures due to lack of time or forgetfulness on the part of the professional.