Be warned: only push notifications best practices can guarantee maximal results.
2. To improve user experience. Push notifications can help you keep your audience informed about the latest updates and improvements. Keeping your audience engaged forever also involves getting feedback and reviews from them.
3. To inform users about changes to their orders. Push notifications provide a good interface for notifying buyers of changes in their order status. We recommend supplementing these with SMS and emails to provide detailed information.
4. To gauge app and social media activity. Most app push notifications have specific sounds that notify users of an incoming message or promo. In fact, this is a surefire way of making your brand and products memorable.
5. To share stats and data. If your app is rooted in the finance niche, you can stand out by giving dynamic updates showing currency exchange rates, stock value changes, or even traffic graphs. This increases customer loyalty and open rate.
6. To share opinion pieces on industry-specific trending content. For instance, news apps can share push notifications on trending topics such as religion, politics, celebrity gossip, etc.
The above list is by no means exhaustive. Push notifications for mobile apps can also be used to send time-limited offers, offer discounts, make reservations, change travel plans, reduce abandoned carts, etc.
Now, it’s clear that push notifications can produce great results, when used masterfully. In fact, you can combine both SMS and push alerts and send omnichannel messages. This works in such a way that users who don’t receive sms get push notifications and vice versa. So, considering the trends and anti-trends of mobile push notifications, when is it wrong to use this marketing channel?
Turn to omnichannel with 8 mediums to boost customer reach by 91%.