Understand the economic context and expectations for Carnival 2024. Prepare your sales strategies as an Advertiser and Affiliate.
Expectations for Carnival 2024 and economic impact
Carnival 2024 in Brazil promises to be a milestone in the post-pandemic economic recovery. The CNC (National Confederation of Commerce of Goods, Services and Tourism) is projecting revenues of R$9 billion for the month of February in the Brazilian economy, marking a growth of 10% compared to the previous year. Check out the full study here.
Carnival is one of the most profitable dates for tourism and various sectors of physical and online commerce. This article will help you understand the economic context of this period and prepare your sales strategies.
Tourist and Economic Movement
Increase in tourist flow
The tourism sector, a key player in Carnival, is expected to see significant growth in 2024. The increase in spending by tourists, both domestic and international, represents a unique opportunity for businesses in different regions of Brazil. CNC's chief economist, Felipe Tavares, estimated that spending by Brazilian tourists abroad will grow by 19%, reaching US$1.3 billion. Foreigners in Brazil are expected to “spend 19.4% more, which will represent around US$971 billion in Carnival in 2024.”
Impact on Small Businesses
Carnival is a golden time for small businesses. Bringing the event forward to 2024 heats up the market, generating new opportunities for income and growth. This is the time to earn more and even expand your business, as pointed out by Pequenas Empresas & Grandes Negócios Magazine .
Opportunities in E-commerce
Growth in online sales
In addition to boosting tourism and other sectors, Carnival also boosts online sales. Consumers are looking for costumes, accessories, festive items, drinks, food, etc. Therefore, e-commerce has a vast field to explore. It is extremely important to be prepared for this growing demand.
Carnival Marketing Planning
Main strategies for digital
Carnival, like other seasonal and celebratory dates, is an excellent cameroon phone number data time to create innovative digital marketing strategies. According to Sebrae , creative and well-planned actions can maximize engagement and sales during this period.
Companies should focus on digital engagement, using mainly social media to connect with their audience. Promotions, themed content and online interactions are essential to take advantage of the festive atmosphere of Carnival:
Prepare your website and social networks with themed content and banners;
Create relevant content for your audience;
Prepare a good email marketing campaign;
Offer benefits to customers, such as: gifts, promotional product combos, discount coupons, exclusive offers, free shipping;
Invest in customer experience. Personalize your service and marketing actions.
Affiliate Marketing and Carnival: how to take advantage
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Strategies for Affiliates to sell more during Carnival
To boost sales as an Affiliate during Carnival, adopt specific strategies, such as:
Focus on niches related to tourism, travel and accommodation; parties, costumes, accessories and themed products; beverage and food stores.
Stay tuned to market trends and your audience's preferences, adapting your digital marketing campaigns to meet these demands.
Create engaging and relevant content, take advantage of social media to engage your audience, and use SEO techniques on your website to improve the reach of your ads; these are key actions to maximize success during this festive season.
Register as an affiliate by clicking here .
Strategies for Advertisers to Sell More During Carnival
For brands, Carnival brings unmissable opportunities and it is essential to create campaigns that resonate with the festive spirit.
Invest in visually appealing and themed advertising.
Partner with digital influencers to expand the reach of campaigns, especially on social media.
Explore special promotions and themed events online and offline to engage your audience.
Personalization and paying attention to local cultural trends can help create a deeper connection with consumers during this festive period.
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