On-page SEO: 5 useful techniques to increase organic traffic in 2021.
Posted: Tue Dec 24, 2024 10:01 am
Today, websites are the main source of information, so it has become more important than ever to ensure the best user experience and understand how you can generate more traffic. There are several methods for increasing website traffic, and in this blog we will focus on on-page SEO optimization.
What is on-page SEO optimization and why is it important?
On-page SEO optimization refers exclusively to your website and its elements (visibility, URL, content quality, loading speed, etc.). In other words, on-page SEO optimization is the improvement of the components that are most important for users, and therefore for web search engines. According to Invision App statistics, as many as 88% of users who have a bad experience on a particular website most often do not return to it and look for another source. Therefore, a good on-page SEO strategy is of great importance because it improves the user experience and thus contributes to increasing organic traffic to your website.
What is organic traffic?
Organic traffic is traffic from web search engines that is often said to be “earned” because it is not paid for and is based on the quality of the pages. It is considered the most valuable type of traffic because it implies that users are not brought to your site by clicking on ads, but by terms they searched for.
Below, we bring you 5 on-page SEO techniques that will certainly be useful for increasing organic traffic to your site because they will help you increase the authority of your content, improve your conversion rate, and rank your site high in search results. 1. Keywords and meta elements
It is important that the content you create on your site is current and in demand. Research keywords to assess whether there is enough interest in a term or topic and whether it is worth creating the content you have planned. Then, use the keywords you have determined and create an effective meta description and meta title. We have previously highlighted the importance of keywords and meta elements and how to use them for you as part of the blog optimization topic .
2. User intent
Creating quality and optimized content is not just about using keywords and topics. Since content is always created for users, one of the crucial factors of good content is search intent . When you research search terms and visitor activity on your site, analyze them to understand what they were actually looking for. Try to understand the ultimate goal of the search and create content accordingly. The point is to make the user see your title in the search results and think: “I’ll find what I’m looking for here.”
3. Audience engagement
It’s a good idea to include some variation in your content. Your audience will be more engaged if they find something more than just a bunch of text on your page. You can stimulate audience engagement with different types of content, including images, quizzes, videos, live chat, surveys, and internal links. By morocco phone number data including variety, you show that you care about your visitors’ experience on your site and that you’ve put time and effort into it. However, keep in mind that you shouldn’t overdo it, so try to balance your content so that you don’t overwhelm the page and completely lose the user’s attention.
4. Image and video optimization
Like any other content, images and videos should also be optimized for search engines. First of all, it is desirable that the file name itself contains a keyword so that the search engine finds as many matches as possible with the user's search terms on your page. Then, it is important to use high-quality files and adjust them so that they do not have a negative impact on the page loading speed. We have already advised you about compression, alt-text and formats when we highlighted image optimization as one of the blog optimization factors .
In video content optimization, a thumbnail (a thumbnail that serves as a summary of your video) and entering meta data about the video play a major role. Meta data helps the search engine recognize and rank the video, and the thumbnail aims to attract the audience's attention. Video transcription is also a good tactic because the text provides the search engine with data that further contributes to ranking, and gives the audience additional options for information about the content if they are not able to watch the video.
5. Internal links
The last on-page SEO technique we highlight in this blog is internal linking , or linking content that is located in different locations within your site. Internal links make it easier for users to navigate the site, and they give the search engine an overview of the structure of your site and serve as a signal that certain content is relevant. This means that pages with a larger number of good internal links will appear in search results more often and in higher positions than pages with problems such as dead/broken links . This is why it is very important to consistently work on internal links in order to increase organic traffic to your site, and there are also internal linking tools, such as Yoast , that can help you make this process easier.
A website that puts users first and provides them with a pleasant user experience ensures more organic traffic, so the importance of the techniques we have highlighted should not be overlooked. Therefore, work on them to increase the chances of converting site visitors into regular users of your products and services.
If you need help with the implementation of on-page SEO techniques, the digital marketing agency GRM Digital offers services that will improve the user experience of your potential clients and increase organic traffic to your website.
What is on-page SEO optimization and why is it important?
On-page SEO optimization refers exclusively to your website and its elements (visibility, URL, content quality, loading speed, etc.). In other words, on-page SEO optimization is the improvement of the components that are most important for users, and therefore for web search engines. According to Invision App statistics, as many as 88% of users who have a bad experience on a particular website most often do not return to it and look for another source. Therefore, a good on-page SEO strategy is of great importance because it improves the user experience and thus contributes to increasing organic traffic to your website.
What is organic traffic?
Organic traffic is traffic from web search engines that is often said to be “earned” because it is not paid for and is based on the quality of the pages. It is considered the most valuable type of traffic because it implies that users are not brought to your site by clicking on ads, but by terms they searched for.
Below, we bring you 5 on-page SEO techniques that will certainly be useful for increasing organic traffic to your site because they will help you increase the authority of your content, improve your conversion rate, and rank your site high in search results. 1. Keywords and meta elements
It is important that the content you create on your site is current and in demand. Research keywords to assess whether there is enough interest in a term or topic and whether it is worth creating the content you have planned. Then, use the keywords you have determined and create an effective meta description and meta title. We have previously highlighted the importance of keywords and meta elements and how to use them for you as part of the blog optimization topic .
2. User intent
Creating quality and optimized content is not just about using keywords and topics. Since content is always created for users, one of the crucial factors of good content is search intent . When you research search terms and visitor activity on your site, analyze them to understand what they were actually looking for. Try to understand the ultimate goal of the search and create content accordingly. The point is to make the user see your title in the search results and think: “I’ll find what I’m looking for here.”
3. Audience engagement
It’s a good idea to include some variation in your content. Your audience will be more engaged if they find something more than just a bunch of text on your page. You can stimulate audience engagement with different types of content, including images, quizzes, videos, live chat, surveys, and internal links. By morocco phone number data including variety, you show that you care about your visitors’ experience on your site and that you’ve put time and effort into it. However, keep in mind that you shouldn’t overdo it, so try to balance your content so that you don’t overwhelm the page and completely lose the user’s attention.
4. Image and video optimization
Like any other content, images and videos should also be optimized for search engines. First of all, it is desirable that the file name itself contains a keyword so that the search engine finds as many matches as possible with the user's search terms on your page. Then, it is important to use high-quality files and adjust them so that they do not have a negative impact on the page loading speed. We have already advised you about compression, alt-text and formats when we highlighted image optimization as one of the blog optimization factors .
In video content optimization, a thumbnail (a thumbnail that serves as a summary of your video) and entering meta data about the video play a major role. Meta data helps the search engine recognize and rank the video, and the thumbnail aims to attract the audience's attention. Video transcription is also a good tactic because the text provides the search engine with data that further contributes to ranking, and gives the audience additional options for information about the content if they are not able to watch the video.
5. Internal links
The last on-page SEO technique we highlight in this blog is internal linking , or linking content that is located in different locations within your site. Internal links make it easier for users to navigate the site, and they give the search engine an overview of the structure of your site and serve as a signal that certain content is relevant. This means that pages with a larger number of good internal links will appear in search results more often and in higher positions than pages with problems such as dead/broken links . This is why it is very important to consistently work on internal links in order to increase organic traffic to your site, and there are also internal linking tools, such as Yoast , that can help you make this process easier.
A website that puts users first and provides them with a pleasant user experience ensures more organic traffic, so the importance of the techniques we have highlighted should not be overlooked. Therefore, work on them to increase the chances of converting site visitors into regular users of your products and services.
If you need help with the implementation of on-page SEO techniques, the digital marketing agency GRM Digital offers services that will improve the user experience of your potential clients and increase organic traffic to your website.