Many companies are already aware of the importance of investing in the health and well-being of their employees through internal marketing campaigns. However, many managers still wonder what the benefits of carrying out actions that promote employee health are and how it is possible to do so . Therefore, we have prepared a complete article that answers all these questions and also provides ideas for effective health campaigns. Keep reading and check it out!
The importance of health campaigns
According to the World Health Organization (WHO), the workplace directly influences the physical, mental, economic and social well-being of workers and, in turn, the health of their families, communities and society.
Therefore, creating a culture of health promotion is something honduras phone number data that brings benefits to both employees and organizations . The math is simple: healthier employees have a better quality of life, are more productive, are absent from work less and reduce company costs. We have separated some research data that proves this:
Sedentary lifestyle
The costs for a company with a sedentary employee are higher . According to a report from the Johns Hopkins Bloomberg School of Public Health , physically active employees have lower health care costs, require less sick leave, and are more productive. The report shows that employees who engage in at least 75 minutes of vigorous-intensity physical activity per week miss an average of 4.1 fewer days of work per year.
Musculoskeletal disorders
A survey by the Ministry of Health shows that, in 10 years, Repetitive Strain Injuries (RSI) and Work-Related Musculoskeletal Disorders (WRMD) accounted for 67,599 cases among workers in the country. As a result, they are the diseases that most affect Brazilian workers . As work-related diseases, they can harm productivity and are currently responsible for the majority of absences from work.
Obesity
According to a study published in the Journal of Occupational and Environmental Medicine , obesity accounts for 6.5% to 12.6% of total workplace absenteeism costs . Researchers say obesity is associated with large direct health care costs and indirect costs from lost productivity due to days lost because of the condition.
Smoking
Smokers suffer more health problems and disabilities , and are more likely to miss work than those who have never smoked. To put this in perspective, according to the CDC Foundation , smoking harms the U.S. economy, costing more than $300 billion a year in health care and lost productivity.
Mental health
A recent study led by the WHO estimates that depression and anxiety disorders cost the global economy $1 trillion a year in lost productivity. What’s more, according to the UK’s Mental Health Foundation , addressing mental wellbeing at work can increase productivity by up to 12%.
In other words, research has shown that healthcare costs for companies have increased significantly. And among the many factors driving this increase are unhealthy lifestyle habits.
And where is the importance of health campaigns in all this? In raising awareness for the adoption of healthier habits, disease prevention and health promotion.
Now, more than ever, with the new coronavirus pandemic, we have seen a greater concern for hygiene, immunity and health in general. Never before have so many hand sanitizers been purchased and Google searches about healthy eating, anxiety and disease prevention in general have increased significantly.
This further highlighted the responsibility companies have to promote the health of their employees and how they can reduce the impacts of a sedentary lifestyle. After all, most people spend the majority of their day working.