The successful application of price anchoring may vary depending on the business model. However, we will list some essential tips that should be implemented in general within this technique. Follow along.
Know your target audience
customer viewBefore creating your offers, identify your target audience netherlands mobile database personal, demographic, cultural, social and psychological data (such as their thoughts and behavior patterns). This will help you apply the technique objectively and effectively.
Set an anchor
anchorChoose a starting item, with the anchor price, with the highest value, but still acceptable for the product or service in question. This will build a reference in the consumer's mind.