Understanding the potential of transactional data
Posted: Sun Apr 20, 2025 4:58 am
It is undeniable that transactional data reveals a lot about the consumer, but what makes this source even more powerful is the possibility of using it as a basis for personalized strategies that improve the customer experience.
For example, by analyzing credit card spending data, a financial switzerland mobile database can anticipate changes in a customer's lifestyle.
A significant increase in spending may indicate important events, such as the arrival of a child or a wedding.
Furthermore, this data is so rich that it can even indicate changes in a person's financial situation, such as a layoff or an increase in income.
Imagine a fintech that identifies that a customer makes frequent transfers to international accounts. With this information, the company can offer reduced rates for these transfers or a credit card with no exchange fees, further optimizing the user experience.
For example, by analyzing credit card spending data, a financial switzerland mobile database can anticipate changes in a customer's lifestyle.
A significant increase in spending may indicate important events, such as the arrival of a child or a wedding.
Furthermore, this data is so rich that it can even indicate changes in a person's financial situation, such as a layoff or an increase in income.
Imagine a fintech that identifies that a customer makes frequent transfers to international accounts. With this information, the company can offer reduced rates for these transfers or a credit card with no exchange fees, further optimizing the user experience.